MBA 500 Project Two Guidelines and Rubric Competency In this project, you will d

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MBA 500 Project Two Guidelines and Rubric
Competency
In this project, you will d

MBA 500 Project Two Guidelines and Rubric
Competency
In this project, you will demonstrate your mastery of the following competency:
Assess current performance of an organization through analysis of financial statements.
Scenario
In Project One: Applying Strategic and Operational Thinking, you
prepared Key Performance Indicators (KPIs) for the marketing and sales
departments of your product line.
Now, the CEO has provided you with a revised set of KPIs. You need to
apply these KPIs toward the analysis of a proposed marketing and sales
initiative to increase loyalty card memberships in neighborhoods with
predominantly low-income populations, whether the populations are in
rural, suburban, or city locations.
The CEO wants this analysis so that she can chart the sustainability
and growth of the initiative while assuring it meets standards for
Corporate Social Responsibility.
The CEO has provided you with several documents, available in the
Supporting Materials section of this project. She wants you to use the
provided Triple Bottom Line Balanced Scorecard to assess the strategic
plan’s compliance with the KPIs and summarize your findings in a memo.
Directions
Complete the following to provide the analysis required by the CEO:
Identify the financial records that indicate commitment to TBL.
Outline which financial and other records marketing and sales maintains where TBL can provide data.
Using the TBL scorecard, evaluate the alignment of the strategic plan with KPIs.
Remember, there may be multiple outcomes of this exercise. Your focus
should be to apply your understanding of the scenario and evaluate the
plan accordingly.
Which ideas in the plan support the KPI criteria? Cite specific ideas that meet the criteria.
Explain how they meet the criteria.
In your memo:
Describe how the TBL data relates to the KPIs.
Identify which additional TBL financial line items are needed to measure the cost for each criterion.
For example, should there be a line entry for hiring temporary workers?
Referring back to the SWOT analyses from Project One, explain how functional considerations of individual departments contribute to financial performance.
What to Submit
To complete this project, you must submit the following:
KPI and Triple Bottom Line Balanced Scorecard
Complete and submit the KPI and Triple Bottom Line Balanced Scorecard.
In the scorecard spreadsheet, identify one additional KPI, a related
SMART objective, and its measurement criterion. You need to do this for
all three elements of TBL: people, planet, and profit. You have been
provided with one example for each TBL element.
Analysis Memo
In a Word document, write a memo outlining your analysis. Ensure
that the memo is organized by TBL element with a header for each segment
of your analysis. The Word document should use double-spacing, 12-point
Times New Roman font, and one-inch margins. This memo should be no more
than 6 pages in length, and include references cited in APA format.
Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
The following resource(s) may help support your work on the project:
The following resources support your work on the project:
Document: Consolidated Balance Sheet
This
is a consolidated balance sheet for the company. The CEO has
highlighted the areas of the financial statements she wants you to focus
your attention and analysis on.
Document: Consolidated Cash Flow Statement
This
is a consolidated cash flow statement for the company. The CEO has
highlighted the areas of the financial statements she wants you to focus
your attention and analysis on.
Document: Consolidated Income Statement
This
document is a consolidated income statement and a consolidated
statement of comprehensive income of the company. The CEO has
highlighted the areas of the financial statements she wants you to focus
your attention and analysis on.
Document: KPI and Triple Bottom Line Balanced Scorecard
This
is the final and authoritative draft of the KPI Scorecard the CEO wants
you to use. This scorecard provides three KPIs: one for a social
measure (people); one for an environmental measure (planet) and one for
an economic measure (profits). You need to identify three more KPIs and
associated information.
Document: Marketing and Sales Executive Summary
This
is a proposal from the sales and marketing departments to increase
rewards memberships in low-income markets. This summary includes a
high-level estimate of projected sales, costs, and profits.
Document: SWOT Analyses from Sales and Marketing
This document contains a combined SWOT analysis from the two departments.

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