We all know that the purpose of advertising, in a general sense, is to sell thin

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We all know that the purpose of advertising, in a general sense, is to sell thin

We all know that the purpose of advertising, in a general sense, is to sell things to a target audience, and the form or “look” of the design is directed toward this main purpose. However, if we examine advertisements individually, we can decipher more specific messages such as, “This is the softest toilet paper” or “This drug will help you sleep.” In order to convey those messages, designers make specific, formal choices like what types of lines, shapes, or colors to use or whether the composition should be symmetrical or asymmetrical.
For this discussion, look through a magazine and choose an advertisement to write about. What is the specific message or messages the ad is trying to communicate? How did the designer’s formal choices help or hinder getting the message across? Refer to Chapters 4 and 5 to help identify the visual elements and principles of design used in the ad you selected

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