Select a company and interview the owner/manager regarding their pricing strateg

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Select a company and interview the owner/manager regarding their pricing strateg

Select a company and interview the owner/manager regarding their pricing strategies
and methods. Report on your findings. Ideally, this will be your current company, but
you may need to be resourceful and find a business owner or manager from another
company who is willing to visit with you. Your goal is to discover the following: 
 What is the company’s pricing objective? For this question, it would be helpful to
show the interviewee a list of the pricing objectives on page 489 with very brief
descriiptions (Suggestion: you can either highlight the first 1-3 sentences under
each objective and then show the interviewee the highlighted descriiptions in
your text OR simply retype them on another sheet of paper for use in the
interview). 
 Do they have some target segments that are less price sensitive than others? 
 How much consideration does the company give to competitors’ prices when
setting their own? 
 What method of pricing do they use to arrive at the final prices? Then, after the
interview, try to determine which of the textbook& methods the company uses.
You do not need to request or report exact markups or profit margins!   
Please cite the resources you reference in-
text and under a “References” section in APA format.

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