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1) Perform a Situation Analysis and a SWOT Analysis for Xerox: adapting to the t
1) Perform a Situation Analysis and a SWOT Analysis for Xerox: adapting to the turbulent marketing environment (company case 3 in Appendix 1, page 555 of the textbook. gary armstrong PDF file) to analyze how various relevant factors affected its performance over the entire case. (1.75 points)
2) If you were Ursula Burns in 2001, rather than focusing on business services, what feasible alternative strategy might you have considered to address declining revenues and profits from 1999 to 2001? Explain the pros and cons of this alternative strategy? (1 point)
3) If you were Ursula Burns at the end of the case, what would your strategy be: continue with the current business portfolio, or diversify even more? Explain why or why not using an appropriate framework. (1 point)
4) IMPORTANT: Without checking any outside sources:
(a) How old do you think Ursula Burns was in 2001?
(b) What do you think her race is?
(c) Explain your responses in (a) and (b).
(d) After answering (a) to (c), search the Internet to check how accurate your responses were. Explain the benefits and challenges that you think Ursula Burns’s gender, age, and race might have provided her as she set about cleaning house in 2001? (1 point)
5) Adherence to formatting and other submission guidelines: (.25 point)
Formatting and Other Submission Details:
Please submit a .docx or a .doc file.
Letter-sized documents (8.5″ x 11″) with one-inch margins.
Double-spaced Arial 11 pt. font.
Maximum 2 pages (excluding Appendices and References).
Superior submissions generally meet all of the following standards, good submissions meet almost all, adequate submissions meet most, poor submissions meet some, and failing submissions meet few or none:
Content: Answering all specific questions and requirements outlined (requires careful reading of the assignment); in-depth analyses and explanation, especially when considering alternatives or options.
Clarity: Consistency of terminology and no ambiguity.
Professionalism: Adherence to grammatical and submission guidelines.
Additionally, a case analysis does not require repeating case facts. Cite case facts to support your analyses as needed, but your responses should focus on your analyses and interpretation of the case facts in the context of the questions. Finally, please limit yourself to the case facts in the Xerox case.
I have also attached lecture notes on “module_week01″(PDF file) if you need it to understand the topic better. For a more detailed explanation, you can read it chapter 1 & 2 from the textbook(Gary armstrong PDF file). As for the marketing strategy and appropriate framework, there are a few mentioned from the lecture notes and textbook(eg. The BCG growth-share matrix).
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