In Wk 2, you completed a SWOT analysis on a successful company that demonstrated

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In Wk 2, you completed a SWOT analysis on a successful company that demonstrated

In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy.
Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following
databases:
University Library > Databases > B > Business Source Complete
University Library > Databases > E > EDGAR
University Library > Databases > P > Plunkett Research Online
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a
sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 1,400+ word analysis. When writing your analysis, complete the following:
Evaluate the company’s current financial plan, including MULTIPLE charts and/or graphs (four or more) showing financial data from the struggling company, and make recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Create a plan to implement the strategies you selected.
Include WORD APA-formatted, in-text citations, and a reference page with at least 3 sources.
PLAGIARISM: All
papers in Blackboard are checked for originality by SafeAssign. NO part of any
previous papers used in other classes are permitted in this class. All material
must be original and Blackboard Originality Report must be less than 33% for each
assignment. This 33% also includes all Discussion Posts and the use of a
paraphrase generator or “word spinner” (AI).

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