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Owners, capital structure and company profile (2 Marks)
Company Business Descrip
Owners, capital structure and company profile (2 Marks)
Company Business Description (300 – 400 words)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation….
C. Investment capital
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you choose?
Business idea: what is your big idea? Is it a product or a service? What makes your idea different?
Mission Statement
Company’s short-term and long-term goals and objectives.
Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
Describe your Industry: Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it?
Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.
Who is your competition and how do you beat them?
Note: Use APA style of referencingStudents are supposed to read the attached Case -Panda Sunglasses. Based on your understanding of the case and basic concepts of Entrepreneurship.
Answer the following question:
1. How can social entrepreneurs such as the founders of Panada Sunglasses use their companies’ social missions to attract customers and promote their business? (2 marks)
2. How should the founders of Panada Sunglasses define a unique selling proposition for their company that resonate with customers? (2 marks)
3. Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company? (2 marks)
4. Use the business model canvas to illustrate Panda Sunglasses business model. Can you identify other revenue streams that could support the company? How can the company strengthen its relationships with customers? (2marks)
5.How should the founders of Panda Sunglasses use social media to market their company and its products? What can they do to increase the traffic to and generate more sales from their company’s Web site? (2 marks)
The Answer must follow the outline points below:
Each answer should be within the range of 300 to 350-word counts.
Reference
Note: You can support your answer with the course book.
You can use secondary sources available on internet.
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