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Base on literature review (min. 5 academic research articles), please address th
Base on literature review (min. 5 academic research articles), please address the challenges and problems faced by leaders or CEOs of family businesses in the Asian context. What is expected is descriiption and problematization according to the research. Following problems could be addressed:
(1) Adapting to Changing Consumer Behaviour: Explore how CEOs in Asian family-owned businesses adapt their strategies to meet evolving consumer trends and preferences.
(2) Innovating Within Traditional Frameworks: Analyse how these businesses introduce innovation while maintaining their traditional values and business models.
(3) Balancing Professional Management with Family Interests: Analyse how family-owned businesses balance professional management practices with family interests and involvement.
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