Please answer all questions. I can take the personality test if you need me too

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Please answer all questions. I can take the personality test if you need me too

Please answer all questions. I can take the personality test if you need me too as well.
MKTG211: Consumer Behavior
FINAL PROJECT: 15% of Course Grade – Due date on the syllabus
OPTION #1: PORTFOLIO of 10 ASSIGNMENTS
Assignment  #1: PERCEPTION:  
Written Question: Define the concept of perception.
Portfolio Visual: Find an example of a company logo that has been redesigned. Compared to its’ previous logo, how do you assess the redesign?
Assignment #2: MEMORY & LEARNING: Khan Academy Video (https://www.google.com/url?q=https://www.google.com/url?q%3Dhttps://www.youtube.com/watch?v%253DpMMRE4Q2FGk%26amp;sa%3DD%26amp;source%3Deditors%26amp;ust%3D1702667033031387%26amp;usg%3DAOvVaw2NBq1wQFGms7hE8u1RfKOj&sa=D&source=docs&ust=1702667033050483&usg=AOvVaw3JLTSD0oRJjmLBeystdMnt)
View the KHAN ACADEMY VIDEO (link above and posted to Moodle).
Written Question: What factors influence memory retrieval? What can marketers do to help consumers remember their brands?
Portfolio Visual: Give an example of a brand that does this successfully and discuss why. 
Assignment #3: MOTIVATION:
Written Question:  Define “Motivation” & compare  “Utilitarian” vs “Hedonic” needs
 Portfolio Visual: Give an example of a brand ad that is tapping into EITHER a “Utilitarian” or         “Hedonic” Need. In your point of view (POV), is this ad effective? Why or Why not?
Assignment #4:  PERSONALITY  VALS Personality Tes (https://www.google.com/url?q=https://www.google.com/url?q%3Dhttp://www.strategicbusinessinsights.com/vals/presurvey.shtml%26amp;sa%3DD%26amp;source%3Deditors%26amp;ust%3D1702667033032826%26amp;usg%3DAOvVaw1s-aLjTNPwNCpGDmugjQOS&sa=D&source=docs&ust=1702667033051271&usg=AOvVaw3FBd7N9RzwLj-BbbxmlYNe)t
Written Question: Take the VALS Personality Test (link above and posted to Moodle). Write a 1 paragraph Point of View (POV) on the accuracy of your profile.
Portfolio Visual: Please post a screen capture of your VALS results
Assignment #5: ATTITUDES
Many marketing messages are presented by a spokesperson or celebrity.  The credibility of the spokesperson directly impacts a consumer’s attitude toward the brand.  
Written Question: Discuss a spokesperson/celebrity that you believe embodies this concept. Visual: Give an example of an effective branded ad or video with this spokesperson, why is it effective?  
     Assignment #6: PERSUASION
Written Question: What is the Elaboration Likelihood Model (ELM)?
Portfolio Visual: Please give an example of a brand ad that uses the “Central Route to Persuasion” or the “Peripheral Route”. In your POV, is it effective?  
Assignment #7: GROUPS & SOCIAL INFLUENCERS
Written Question: Identify a specific social media “influencer” in music, food, fashion, or entertainment. Please describe them in terms of personality, values, and credibility.  Do they fit the profile discussed in class? Why or why not?  Which brand do you think would be a good “sponsorship” fit for this influencer?
Portfolio Visual: Your influencer
Assignment #8: US GENERATIONS
Written Question:  Describe (1) US Generation (ie. Boomers, Millennials, Gen Z) and discuss the characteristics of this segment. Portfolio Visual: Select a brand ad that is targeting one of these generation
s. In your POV     is it effective, why or why not?
Assignment #9:  CONSUMER DECISION-MAKING PROCESS (CDP): Models
Written Question
: Discuss the “elimination by aspects model” of the CDP
Portfolio Visual:
 Select a brand ad that emphasizes this model, in your (POV) is it effective or engaging?
 
Assignment #10: (CDP)  INFORMATION SEARCH
Briefly discuss the difference between “internal and external search” as it relates to the consumer purchase of a new car. Discuss (1) method BMW could use to intercept customers as they conduct an “external search” and for a new compact luxury car.

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