ReflectionIn the Module 4 Reflective Discussion, please reflect on everything yo

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ReflectionIn the Module 4 Reflective Discussion, please reflect on everything yo

ReflectionIn the Module 4 Reflective Discussion, please reflect on everything you have learned in this course, by addressing the following:
Paragraphs 1-3: Given the readings and assignments in the course, identify and discuss three important concepts applicable to your work experience, profession, and/or career plans for the future. Describe how each applies.
Paragraph 4: What part of the course (background materials, assignments, and so forth) opened your eyes or challenged the way you think?
Required Reading
Journal articles can be found in the Trident Online Library. Access the library from the TLC Portal page.
Chapter 4: Forms of Business Ownership in:
Gitman, L., McDaniel, C., Shah, A., Reece, M., Koffel, L., Talsma, B., & Hyatt, J. C. (2018). Introduction to business. OpenStax. Available in the Trident Online Library.
Jawad, M., Lee, J. T., Glantz, S., & Millett, C. (2018). Price elasticity of demand of non-cigarette tobacco products: A systematic review and meta-analysis. Tobacco Control, 27(6), 689. Available in the Trident Online Library.
Laverty, M. & Little, C. (2020). Entrepreneurship. OpenStax. https://openstax.org/books/entrepreneurship/pages/1-introduction. Creative Commons User License (CC 4.0).
Chapter 3: Demand and Supply in:
Taylor, T., Greenlaw, S. A., & Dodge, E. (2017). Principles of economics (2nd ed.). OpenStax. Available in the Trident Online Library.
Optional Reading
Robinson, P. B., & Gough, V. (2020). The right stuff: Defining and influencing the entrepreneurial mindset. Journal of Entrepreneurship Education, 23(2), 1-16. Available in the Trident Online Library.
Module 2: Marketing Function in:
Candela Courseware. (2019). Principles of marketing. Lumen Learning.
(Note: Scroll down to the Marketing Mix section.)
Module 3: Segmentation and targeting.
Candela Courseware. (2019). Principles of marketing. Lumen Learning.
Chapter 4: Forms of Business Ownership in:
Gitman, L., McDaniel, C., Shah, A., Reece, M., Koffel, L., Talsma, B., & Hyatt, J. C. (2018). Introduction to business. OpenStax. Available in the Trident Online Library.
Chapter 8: Entrepreneurial Marketing and Sales in:
Laverty, M., & Little, C. (2020). Entrepreneurship. OpenStax. https://openstax.org/books/entrepreneurship/pages/1-introduction. Creative Commons User License (CC 4.0).
Chapter 5: Talent Planning & Acquisition.
Truesdell, W. H., Nishiyama, C., & Willer, D. (2019). PHR/SPHR professional in human resources certification: All-in-one exam guide (2nd ed.). [Books24x7 version]. Available from Skillsoft database in the Trident Online Library.
Vinuales, G., Magnotta, S. R., Steffes, E., & Kulkarni, G. (2019). Descriiption and evaluation of an innovative segmentation, targeting, and positioning activity using student perceived learning and actual student learning. Marketing Education Review, 29(1), 24–36. Available in the Trident Online Library.
Optional Reading
Chaffey, D. (2019). Marketing models that have stood the test of time. Smart Insights. http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/
Chapter 3: Consumer behavior: How People Make Buying Decisions in:
Marketing principles (v. 1.0). http://2012books.lardbucket.org/books/marketing-principles-v1.0/s06-consumer-behavior-how-people-m.html. Creative Commons by-nc-sa 3.0 license
Kemp, E. A., Borders, A. L., Anaza, N. A., & Johnston, W. J. (2018). The heart in organizational buying: Marketers’ understanding of emotions and decision-making of buyers. The Journal of Business & Industrial Marketing, 33(1), 19-28. Available from the Trident Online Library.
Leal-Rodríguez, A. L., Albort-Morant, G., & Martelo-Landroguez, S. (2017). Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms. International Entrepreneurship and Management Journal, 13(3), 819-835. https://doi.org/10.1007/s11365-016-0426-3. Available in the Trident Online Library.
Star Software. (n.d.). Sample marketing plan: Appendix B. https://tlc.trident.edu/content/enforced

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