You have been appointed as an HR generalist for a semi-large multinational corpo

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You have been appointed as an HR generalist for a semi-large multinational corpo

You have been appointed as an HR generalist for a semi-large multinational corporation that has shown resistance to social media trends over the past few years. However, the management is now giving you the opportunity to make a case for the use of new tools that can enhance the organization’s recruitment, communication, and corporate culture. If there is something that you feel strongly about, please consult the instructor.
Creating the Policy: The Seven Key Questions
We should draft a social networking policy that covers new media using the words, “Be mature, be ethical, and think before you type.” This brief policy might be suitable for your business. However, for the sake of completeness, here are the seven most important questions to ask yourself when drafting a social networking policy:
1.) How far do you want to go? A social networking policy must address how employees are spending their time at work and how they are portraying your company online when they are not at work.
2.) Do you want to permit social networking at work at all? It is not practical to ban all social networking at work, since it may lead to a loss of business-related networking opportunities. A blanket ban is also difficult to monitor and enforce.
3.) If you prohibit social networking, how will you monitor it? Depending on how aggressive you want to be and how much time you want to spend watching what your employees do online, you could turn off Internet access, install software to block certain sites, or monitor employees’ use, and discipline offenders.
4.) If you permit employees to use social networking at work, do you want to limit it to work-related conduct or permit limited personal use? How you answer this question depends on how you balance productivity versus marketing return.
5.) Do you want employees to identify with your business when networking online? Employees need to know that if they post as employees of your company, the company will hold them responsible for any negative portrayals. Alternatively, you could require that employees not affiliate themselves with your business and lose the networking and marketing potential social media offers.
6.) How do you define “appropriate business behavior?” Employees need to understand that what they post online is public, and that they have no privacy rights in what they put out for the world to see. Anything in cyberspace can be used as grounds to discipline an employee, regardless of whether the employee wrote it at work or outside of work.
7.) How will social networking intersect with your broader harassment, technology, and confidentiality policies? Drafting a social networking policy is an excellent opportunity to revisit, update, and fine-tune other policies.
General Guidelines:
You may work with one other student (not mandatory). If you work with one other person, each student needs to submit an executive summary before the introduction (in Word Format). Make sure both your names are on the final document. (If you fail to turn in an executive summary, you will have half of the assignment grade deducted.)
The executive summary is a mandatory part of the assignment. If you work with a partner, you only have to turn in one executive summary. If you work alone, turn in one executive summary.
What is an Executive Summary with an Example? The 5 Mistakes You Should Avoid-1.pdf
The document should be in the following format. Page one is the executive summary, the next four pages should cover the policy, and the last page should contain citations, for six (6) pages.
Double-space the document and use a 12-point font, Times New Roman.

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