For this final module, you will draw on the background readings in all four modu

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For this final module, you will draw on the background readings in all four modu

For this final module, you will draw on the background readings in all four modules.
In addition to correcting each previous Business Plan component, review the information about financing options and also about competitive
strategies and select the one you want to employ in your new business venture. Your options to select from are:
Narrow market scope Segmentation Strategy
Broad market scope Differentiation Strategy Cost Leadership
Uniqueness competency Low cost competency
Empirical research on the profit impact of marketing strategy indicates that firms with a high market share are often quite profitable, but so are many firms with low market share. The least profitable firms are those with moderate market share. This is sometimes referred to as the “hole-in-the-middle” problem.
Porter explains that firms with high market share are successful because they pursue a cost-leadership strategy, and firms with low market share are successful because they employ market segmentation or differentiation to focus on a small but profitable market niche. Firms in the middle are less profitable because of the lack of a viable generic strategy.
Watch this video, How to write a business plan step by step in 2021.
Keys to the Assignment
• Your paper should be 6-8 pages long (not including title and reference pages).
Use this checklist to make sure you include all parts of the assignment in your final submission:
Included a SWOT analysis chart and discussion of each square
Identified the unmet need for your business
Identified an appropriate form of business ownership
Identified your competition
Identified your target market
Identified your product
Identified the price set for your product
Identified the type(s) of promotions to offer
Identified how your product will be distributed
Identified how you will position the product
Identified the special marketing (for example, guerrilla)
Identified social media marketing plan
Identified your time schedule for implementing the marketing plan
Identified your planned marketing budget
Identified your performance evaluation and contingency plan
Identified your project management plan
Identified source of funding
Identified the generic strategy you will employ
Thoroughly review the materials on Porter’s Generic Competitive Strategies and Five Forces Model in the background readings.
Use at least 5 library resources in your research. At least three of these resources must be high-quality references from peer-reviewed academic sources. These are found in the Trident Online Library and on the Background page in this and the other course Modules.
Explain your analysis using terminology and concepts introduced in this module. (All terminology should have a definition from a peer-reviewed academic journal reference.)
Use headings to organize the Marketing Plan by section. (APA guidelines require headings in all papers.)
Cite all sources and provide a reference list using APA format.
Proofread and edit the paper. The goal is zero errors.
Submit your paper to the dropbox by the due date for this module.
For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University’s Introduction to APA-7th Edition.
Videos
Business To You. (2020, January 29). BCG Matrix (Growth-Share Matrix) explained [Video]. YouTube. https://www.youtube.com/embed/gNR49lk5dS0
EPM. (2019, September 5). Business level strategy explained [Video]. YouTube. https://www.youtube.com/embed/JVffzkcI02M
HBR. (2019, July 9). The Explainer: The 5 forces make companies successful [Video]. Harvard Business Review. https://www.youtube.com/embed/XCWHSeDU-zk
KPMG US. (2017, November 1). Intelligent automation streamlines HR process [Video]. YouTube. https://youtu.be/qhGc_dJCBYA
WallStreetMojo. (2019, August 31). Debt vs equity financing: Advantages & disadvantages: Key differences [Video]. YouTube. https://youtu.be/1w1yAUn4GGE
Young Entrepreneurs Forum. (2020, August 23). How to write a business plan step by step in 2021 [Video]. YouTube. https://www.youtube.com/embed/JVffzkcI02M
Required Reading
Assensoh-Kodua, A. (2019). The resource-based view: A tool of key competency for competitive advantage. Problems and Perspectives in Management, 17(3), 143-152. https://doi.org/10.21511/ppm.17(3).2019.12. Available in the Trident Online Library.
Chapter 4: Industry Dynamics in:
Kunc, M. (2019). Strategic analytics: Integrating management science to strategy. John Wiley & Sons. Available from Skillsoft database in Trident Online Library.
Laverty, M. & Little, C. (2020). Entrepreneurship. OpenStax. Rice University. Creative Commons User License (CC 4.0). https://openstax.org/details/books/entrepreneurship
Li, W., & Chen, J. (2017, March 2). Backward integration strategy in a retailer Stackelberg supply chain. Omega, 75, 118-130. https://doi.org/10.1016/j.omega.2017.03.002. Available in the Trident Online Library.
Chapter 2: Project Management Overview in:
Watt, A. (2016). Project management. OER Open source for textbooks for Hong Kong. CC SA 4.0 license. http://www.opentextbooks.org.hk/ditatopic/15712
Optional Reading
BusinessBalls. (2019). Porter’s generic (competitive) strategies. Strategy and Innovation. https://www.businessballs.com/strategy-innovation/porters-generic-competitive-strategies/
Mockaitis, A. I., Zander, L., & De Cieri, H. (2018). The benefits of global teams for international organizations: HR implications. International Journal of Human Resource Management, 29(14), 2137. Available in the Trident Online Library.
Reilly, P., & Willia, T. (2017). How to get best value from HR: The shared services option. Routledge Ltd. https://doi.org/10.4324/9781315587219. Available in the Trident Online Library.
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