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Executive Summary

At the beginning of the 21^st century, B2B becomes one of the main tools which help companies to reach global markets and attract global consumers. The conceptual framework of the present research is focused on a number of items constituting the major interest in the supermarket area. Consequently, it is necessary to build up a cohesive structure in order to link these concepts into one integral unity and operate them more freely in the course of conducting the research. The broadest concepts being considered in the present work are supply chain (SC) and supply chain management (SCM). They occupy the central place in our framework because RFID is the tool for arrangement of successful SCM and the SC is the central issue of concern in the whole production process of any supermarket chain. Only under the condition of wise and reasonable arrangement of SC and thought-over, strategically designed SCM the supermarket chain may succeed in its activity.

Introduction

The main specifics of the RFID process are that it often requires the use of complex theoretical and applied fundamentals. These things are frequently used in the process of strategic planning and analysis as well as customer and intelligence in supermarkets. Supermarket chains have become a part of the retailing the main objective of which is managing branches and chains of stores. At present, people have to live in the circumstances of highly competitive supermarkets. Strategic Management in retailing is the process that is subjected to prepare the new generation of employee s who are willing to live and functions in the circumstances of the retailing industry. Strategic management is a part of successful supermarkets structure. In other words, strategic management is a key to conducting a series of successful supermarket operations. The analysis of the RFID in retail context offers a unique opportunity to examine the process in the area of retail industry. In retail industry, RFID technology helps to improve resource analysis. Many of the supermarket managers show the tendency to be proactive or reactive while implementing their decisions in everyday practices. Many participants of a supermarket retail process are realizing the importance of strategic management as an integral supermarket activity.

RFID: Radio Frequency Identification

Radio Frequency Identification Device uses a high frequency low power radio transmitter built into a tag much like the bar codes used for years to tag consumer products. RFID could be used to detect arriving resource vehicles, personnel, supplies, equipment, but a national standard and consensus would have to be reached (Garfinkel and Rosenberg, 2005).

The arrival of RFID technology to supermarkets has meant that, for the first time, the basic economic model of supermarket operation has changed. Computers minimize the set-up time for machines; they can alter designs almost instantly and assemble products to order. Differentiation now costs little more than standardization: we have entered the age of mass-customization in which it is possible to tailor products to the specification of individuals. At the same time, consumer taste has diversified more people want more individual goods so that FMCG (Fast Moving Consumer Goods) companies, for example, have to design different products for smaller and smaller supermarkets segments. No longer, for example, is it sufficient simply to have one type of childrens spaghetti: varieties now come in the shape of Barbie dolls, Thomas the Tank Engine and many other childrens characters to suit each particular segment of the supermarkets (Dunne and Lusch, 2007; Glover and Bhatt, 2006). In supermarkets, payment security is an issue, but it is one which can be resolved: in the short term, pre-paid accounts can be set up, credit card details can be given over the telephone, customers can be invoiced. Even the security aspects of the payment system can be fixed. Indeed, many of the major banking organizations are frantically working to get their payment system accepted as the norm. Methods exist to solve the problem, although they are, as yet, not being widely or consistently applied. Fears about the security of payments are, therefore, something which, in our view, can be resolved and dealt with (Glover and Bhatt, 2006).

History of RFID

The history of RFID goes back to 1945 when it was used as espionage technology. Further, it was adopted to consumer needs and officially sold since 1983. Oficially, the patent owner is Charles Walton. The following is and industrial application of the RFID which national distributor Walmart has instituted. RFID is a smart IC chip with antenna which has been designed to be the ideal Radio Frequency IDentification solution for the following markets and applications. Unlike other RFID systems, the Coil-on-Chip does not have an outside antenna. The RFID coil antenna is formed directly on the surface of the chip. No soldering is required. This results in flawless usage and no breakage. The user memory of 108 bytes allows writing of numerous data (Glover and Bhatt

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2006). The data can be erased and rewritten up to 100

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