CD Player Selling: The Benefits of Using Social Media

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Music is what provides pleasant sound to the ears, and long ago the only way one could be able to hear this was to either be close to a singer or sing personally. The device able to store music and play them later was a brilliant invention. A quality CD player is particularly valuable since it gives superior sound and lasts for a long time. Pioneer is a masterly example of manufactures of CD players. This paper is a proposal aiming to identify the target market, how to appeal to them, and give the benefits and disadvantages of using the social media landscape to promote the CD player.

Music appeals to all generations, and advertising for the product should reach and be of interest to every person for maximum profits. Teenagers and youths are interested in current trends in technology. For this reason, they always want to have the latest music so that they are at par with their peers. At their free time, teenagers and youths stay busy by listening to music while still keeping each other up to date with the newest music and they exchange CDs depending on ones likes. The portability of the CD player enables even the working class to enjoy music in the office, thus calms them down when under pressure due to work overload. Given the chance, teenagers can spend the whole day listening to music since this age group tends to believe that they can get ideas and information on how to go on about life and learn life lessons. Even when travelling, the CD player comes in handy because it reduces boredom and makes the youth active. On the other hand, old people also have a passion and taste for music as it reminds them of the good old days when they could dance to music that soothes them.

Advertising the features of the CD player among teenagers and youths may be done by communicating and passing the information from one person to the other. Social networking cannot make a product more or less efficient; however, it can communicate the idea exceptionally fast (Klein 2009). Starting a group on the social networks attracts customers who will be pleased of the product the company has to offer. Posting updates every day on the unique product gives information and guides the viewers in gaging the quality of the product. Customers can be asked to rate whether the features of the CD player are of acceptable standards or not by liking the page as in the example of Facebook. Teenagers are social humans, hence once a group of the company and its product is available; they can send invitation requests to others thus the profile of the company will be viewed by many people (Shaw 2010). Video tutorials give the exact image of the many makes of the CD player and their prices. Some can play video, others audio CDs or even DVDs. These come at different prices, so the company has to be true to the audience even if negative comments are bound to follow.

Running contests such as having an audience to speculate who is listening to the CD player, and that the first right answer wins a CD player attracts more customers to the product. Teenagers and youths then gain interest in the product. Therefore, the company may need to put a discount on the product to ensure the products keep being purchased. Having conversations on twitter or Facebook group allows interaction, where the audience can give suggestions whether some features on the CD player should be modified or if others are not necessary. This promotes a lasting relationship between the company and the audience (Brogan 2008). Few weeks before induction of a product, there is the need to build inquisitiveness and eagerness for the product. The producer can give out some CD players free a week before the launch of the product. Finally, the product can now be sold since the anticipation that was set will enhance a timely launch of the product (Burrow 2011, pp.105-110).

There are several reasons why social media such as Facebook is perfectly suited for this business. Teenagers and youths chat and communicate on social networks, and they are the customers. This should make the company should join in the social network advertise and sell the products. Most people who listen to music via the CD player are young people who spend a lot of their time on this social site, sharing the current trends and what new. Therefore, a page showing the product will appeal to the youth, and it will give them the urge to have it (Swartz 2009). When one acquires the CD player, others in the social media will find out about it because they will share the information amongst themselves. The young people rarely go to magazines to look for information; they look it up on the Internet. This is to say a page in social media will make it easier for them to peruse the product and make their purchase. A product with outstanding quality and features cannot be clearly viewed in the newspapers. Therefore, companies have opened websites to exhibit their products better. It is unfortunate that many people do not visit these sites because they do not know of their existence. However, all this can change when placing the advertisement in sites where most people are. One could be chatting, and a friend could share information about the product, or the page where it can be found, hence making the CD player popular (Evans & Mckee 2010, pp.37-40).

The benefits of using social media to sell the CD player are many compared to the traditional media such as TV and newspapers. Once the site is operational, the cost to get customers is exceedingly little unlike posting messages on the traditional media (Ellen 2010). A company can also establish contact with its customers and email them about new products and promotions. Another advantage of the social media is that it is wide compared to magazines. One who is extremely far can be able to get the message and order for the product. People on the social sites can be able to recommend the CD player to their friends, which is not possible when using magazines for advertisements. The company and its customers can be able to share information through the social media (Anderson 2010, pp.40). This is where customers can give suggestions on what they want in a product, and the company can be informed about their needs and desires in the product. According to Ellen, use of social media is a remarkable way to make the company more credible, compared to use of television and magazines. However, with all the benefits of using social media, there are some disadvantages. The marketer cannot be able to control the social media, and in some cases, the product may receive negative publicity (Dimos, Groves & Powell 2011, p22). There are cases where Internet users may post negative comments on the website, hence reducing the product sales. When the company posts false messages about the product, the Internet users may advise others not to purchase products from that company. Therefore, honesty is valuable when using social media to advertise products (Ellen 2010).

List of References

Anderson, E, 2010, Social Media Marketing: Game Theory and the Emergence of Collaboration, Springer, London.

Brogan, C, 2008, 50 Ways Marketers Can use Social Media to Improve Their Marketing. Web.

Burrow, J, 2011, Marketing, Cengage Learning, New York.

Dimos, J, Groves, S & Powell, G, 2011, ROI of Social Media: How to Improve the Return on Your Social Marketing, John Wiley and Sons, Toronto.

Ellen, M, 2010, The Advantages and Disadvantages of Social Media, Workingmomsonly.com. Web.

Evans, D & McKee, J, 2010, Social Media Marketing: The Next Generation of Business Engagement, John Wiley and Sons, Indiana.

How to listen with your CD Player, 2009. Web.

Klein, K, 2009, How to Use Social Media to Promote Your Business, BloombergBusinessWeek. Web.

Shaw, S, 2010, How to use social media to boost your product sales, The Entreprenette Gazette. Web.

Swartz, J, 2009, More marketers use social networking to reach customers, USA Today. Web.

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