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The product we are going to implement is absolutely new for consumers, so internal investment may be available for business. Requesting for internal investment, we are going to point to new marketing strategies and expansion where funded resources are going to be spent.
The chocolate business which is going to be led has financial resources to undertake internal investment (Sprague, 2008). The business should try to spread as much as possible information about the specifics of the business to the potential internal investors to make those interested in the revenue they are going to receive in the future.
A corporate business sponsor is a good opportunity for the company. Having conducted a research it was concluded that there is a sponsor who is ready to finance this kind of business. ING Australia Holdings Limited and ING Australia Pty Limited are the Australian departments of the ING Corporate Investments B.V.
This organization is ready to invest its corporate finances in business which is a strong niche player. Having developed a new niche on the market, the organization should show the priorities and benefits of this business. Having only a business plan, this organization should show its best sides to ING, pointing to the minimal risks.
The development potential should be shown as well. Robust cash flow substantiated forecast is obligatory if Indulge wants to get corporate investment from ING Corporate Investments B.V.
This organization also declares other requirements for the company which is interested in being invested, namely engagement of other shareholders, experiences and skilled management, the possibilities for the creation of the value and main requirement is that h business should be understood for the company (ING 2011).
Other Required Resources
Except for funding and financial resources, business requires other types of resources, like people, assets, and a business plan. Having searching for investment, it is obvious that we are going to use other peoples resources. Thus, the rent of the space and equipment with the opportunity of further buy-out is a good start for the shop.
Being a simple business, the use of outside advisors may be a good alternative as, still, some decisions should be made in marketing, management, advertising, shop running, etc. Dwelling upon other resources in business, it should be mentioned that it is possible to reduce the costs by means of employing graduate students.
Their services are not very expensive as they lack experience, but the fresh ideas they have are really great. There should be a person responsible for business liability, harassment, and risks. The services of attorney may be used if they are necessary, thus this resource should be outsourced only in emergency cases.
An accountant is a human resource which is inevitable in our case. Internet resources also become important for business development and modeling dynamic online services. It is necessary to create a web site of the company with the novelties offered in the shop and an opportunity to place orders for delivering in the near located offices (like an additional service).
Thus, using only the necessary activities in the organization, it is possible to minimize and marshal resources, which is a guarantee of a successful business. There is no necessity to keep much staff is a shop, different human resources may be outsources when they are necessary. But, it is important to draw the line and employ the required number of resources (Stevenson 2007).
Reference List
ING 2011, ING Corporate Investments B.V., Commercial Loans. Web.
Sprague, C 2008, Cash Flow, Cash Flow Research Starters Business p. 1.
Stevenson, HH 2007, Resource requirements, in JA Timmons & S Spinelli (eds), New venture creation: entrepreneurship for the 21st century, The McGraw, New York.
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