The Role and Impact of Business Analytics in Contemporary Business Practice Assi

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The Role and Impact of Business Analytics in Contemporary Business Practice
Assi

The Role and Impact of Business Analytics in Contemporary Business Practice
Assignment Descriiption:
You will write an essay that critically examines the role of business analytics within the modern business environment. This assignment aims to assess your understanding of the discipline’s foundations, its current state, and the ethical considerations surrounding its application. In your essay, address the following topics:

· Foundational Understanding: Define business analytics and discuss its role in transforming modern business practices. Illustrate your definitions with contemporary examples.

· Data-Driven Decisions: Explore how data analytics has influenced decision-making processes. Include a discussion on the potential for bias within AI systems and how this bias can impact business decisions.

· Ethical Considerations: Analyse ethical challenges in business analytics, such as “lying with numbers and charts.” Discuss strategies to promote ethical standards in data representation and interpretation.

· Integration of Learning: Make specific references to case or external visits that have enhanced your understanding of the subject.

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