New Wave Corporation Company Marketing

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Table of Contents

Specific problems
The new expansion plans
The objectives and strengths of an ERP System for a company
How and why of how the SAP Sales & Marketing module will benefit the company
Conclusion
Works Cited

Specific problems

The specific problems I am seeking to overcome are caused by the present systems and procedures failing to cope with the increase in activities and transactions. As such, the homegrown systems, which have been in operation since the inception of the corporation, are no longer working as required.

Similarly, the corporation needs to address the rising numbers of complaints launched by the suppliers and the customers. The present systems and the stopgap procedures, which the company heavily relied on, have impeded production. Also, these procedures and systems have resulted in unintentional penalties, which are both unproductive and not easy to rectify.

The new expansion plans

Since its inception, the company has been expanding rapidly. Currently, the company has more than three thousand five hundred employees. The companys operations are situated in eight states in America and England, France, and Germany. In the next coming years, the company plans to expand its operations to Spain and Australia.

The expansion plans will be made possible by the ERB system from SAP. SAPs system is necessary for New Wave Corporation because it will aid it in addressing the challenges that have prevented it from becoming an integrated corporation. As such, the ERP system will ensure that the corporation attains a structural and architectural base before it plans to implement its expansion plans in the next four years.

When a company is planning to expand its operations, it will need additional employees to collect and stock up merchandise, manage the operations, and come up with effective business (Compare Business Products 4). Contrastingly, an expanding company, will require a few individuals to undertake financial reconciliation and data entry tasks.

Thus, New Wave Corporation will greatly benefit from an ERP system during the expansion phase. As such, the system can complete the above tasks with accuracy for the reason that it utilizes data in its database (Laudon 45).

The objectives and strengths of an ERP System for a company

To meet the objectives of our assignment, our team has conducted research focused on the primary suppliers of Enterprise Resource Planning (ERP) systems. During the research, the team chose the SAP Company as the best provider of a comprehensive ERP System that would effectively achieve our objectives regarding the implementation of an enterprise-wide MIS system for the New Wave Corporation.

Our objectives were to incorporate the internal and external data flows utilized by the company using a solitary and inclusive solution. Another major objective was to enhance the flow of data between every interior business function at the same time, supervise the connections to external stakeholders. Usually, point systems utilized by small corporations waste information technology resources.

On the other hand, the ERP system normalizes the utilization of one function to manage an entire corporation. Through this, the company does not only enhance its productivity but also reduce the total cost of ownership. Ultimately, the company will lessen its operational costs and enhance its prosperity.

How and why of how the SAP Sales & Marketing module will benefit the company

According to the manufacturers, the SAP Sales & Marketing module has several benefits to companies (SAP 1). As such, New Wave Corporation will be able to offer modified and significant experience at every stage of their sales and marketing journey with the help of the module (Nah 123).

The company will get unparalleled information about its customers by utilizing the Big Data analytics offered in the module. Generally, the module benefits to the company can be categorized into data-driven marketing, agile marketing, commerce, engaging customer benefits, and digital solutions benefits (SAP 1).

Concerning data-driven marketing, the module merges client markets information into a solitary view. By doing so, it exposes concealed information that can be utilized in coming up with appropriate marketing choices.

Similarly, the marketing-driven suite checks social response and identify with the voice of the market, expose developments in customer behavior and compute insight about brands, alter audiences into clients with the use of Big Data, and creates a precise subdivision with the help of concurrent information, analytics, and detection tools (SAP 1).

To achieve agile marketing, the module will enable the company to respond rapidly to changing market opportunities. Using agile marketing operations, the company will quickly come up and organize marketing assets, manage and make more efficient all marketing and sales actions, and carry out automatic and multi-wave promotions on multiple channels (SAP 1).

Similarly, the company will expand results-driven agendas with the use of promotional templates, precisely aim at a segment audience during promotions, and enhance procedures by lessening digital asset replication and guaranteeing brand compliance.

Equally, the module will enable the company to engage their customer experience (SAP 1). The above practice will be achieved by delivering creative and tailored customer experiences in all digital and conventional marketing and sales channels.

Through this, the company will coordinate reliable customer experiences and smart communications within its channels, attain an end-to-end help for marketing and sales actions, carry out multi-wave promotions through the media, and obtain behavioral facts to convey targeted and pertinent rewards. Similarly, the company will come up with modified offers and loyalty agendas that allow clients to be brand supporters and influence investigative dashboards for an instantaneous knowledge of reward acceptance rates (SAP 1).

Concerning enhancement of commerce, the module will enable the company to offer a high-tech and reliable buying understanding for its B2C and B2B clients. Through this, it will make the most of the conversions and proceeds attain consumer-grade multi-channel trade know-how, attain a national outlook of product facts to be utilized across channels, control the order lifecycle by use of a solitary and central hub, and attract more sales owing to the use of mobile buying connections.

SAPs module offers digital marketing and sale solutions (SAP 1). The above solutions will enable the company to investigate and control Big Data within its marketing channels. By doing so, it will be able to attract clients with pertinent and tailored experiences instantaneously.

In general, the solutions will enable the company to tailor customer knowledge, expose deeper insights about clients that illustrate how to enhance more returns within every channel, reinforce customer interactions within the touch points to enhance devotion and minimize service costs, and recognize high-value marketing and sales prospects and transfer data-to-insight-to-action quicker.

Concisely, the system will enable New Wave Corporation to attain cross-functional integration, transactional competence, and appropriate and precise coverage during their expansion era. Over the last few years, the company has several complaints from their suppliers and customers. Because the company has ambitious expansion programs over the next coming years, these complaints are expected to increase if the system is not adopted.

With the use of the system, if the client or a supplier agrees to a quotation for merchandise, the sales team can easily translate the quote into a sales order using a computer. Whenever the stipulations of an order necessitate pre-payment, SAPs system will be adjusted by electronic means to generate the commencement of financial records of receivable invoicing functions.

Concerning operational viewpoint, the order will be accessible to an MRP or DRP2 tool, which generates or purchases recommendations (SAP 1). Based on the above illustrations, it is apparent that ERP will help New Wave Corporation automates most of its sales operations. Through this, it is clear that the process of expansion will be made easier.

Conclusion

In conclusion, it should be noted that the project identifies the specific problems that should be addressed by New Wave Corporation Company if they wish to successfully expand their operations. As such, the homegrown systems, which have been in operation since the inception of the corporation, are no longer working effectively. Similarly, the corporation needs to address the rising numbers of complaints launched by the suppliers and the customers.

I believe that with the adoption of SAP Sales & Marketing module, the company can tackle the above challenges. As such, the company will be able to offer modified and significant experience at every stage of their sales and marketing journey with the help of the module.

The company will get unmatched information about its customers by utilizing the Big Data analytics offered in the module. The system will enable the company to attain cross-functional integration, transactional competence, and appropriate and precise coverage during their expansion era.

Works Cited

Compare Business Products. A Smarter Path to ERP Selection. 2012. Web.

Laudon, Jane Price. Essentials of management information systems: organization and technology in the networked enterprise. Upper Saddle River, NJ: Prentice Hall, 2001. Print.

Nah, Fiona Fui. Enterprise resource planning solutions and management. Hershey, PA: IRM Press, 2002. Print.

SAP. Marketing Solutions for Business. 2014. Web.

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