UAE Recruitment Agencys Business Plan

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Table of Contents

Service and Demand
Unique Service
Targeted Customers
People
Brand Name, Logo, Slogan, Advertising
Reference List

Service and Demand

It is well-known that the workforce is among the most important resources that a company can possess. The process of recruitment, however, is not always easy, and the services of human resource (HR) recruitment agencies can facilitate it for the companies that value their time and efforts and prefer professional services. It should be pointed out that United Arab Emirates (UAE) economy has been exhibiting extremely high rates of growth, which means that the demand for quality HR is not likely to decrease soon (CIA 2015). It is especially true in the light of the upcoming Expo 2020 that is expected to boost the demand for the workforce despite the oil prices plunge (Churchill 2013; Hanware 2015). Efficient resource recruitment is what the company is going to offer for the Dubai market.

Unique Service

A simple internet search demonstrates that HR agencies are quite widespread in Dubai. Apart from that, it is not uncommon for companies to perform recruitment on their own. Therefore, the competition would be expected to be tough, and the company needs to position itself to stand out.

The workforce of the UAE possesses specific features (CIA 2015). Most noticeably, the percent of the Emirati workforce in UAE does not exceed 20% (CIA 2015, para. 4). Another feature is the low involvement of women in the workforce, which the Government of Dubai (2015) intends to change (para. 26). By choosing to promote Emirati and women as workforce, the company will demonstrate its desire to adhere to the policies of the government, but this may be insufficient.

The business plan suggests positioning the company as a supreme HR service with a focus on the educated and skilled labor force. Such a position will limit the influx of workforce, but it suggests more quality service, which is going to attract customers as is described in the following section.

Targeted Customers

The customer profile needs to include the most significant demographic, psychological, and other information about the audience targeted (Miletsky & Hand 2009, p. 142). While a quality workforce is typically welcome in any company (which increases the number of the companys customers), it is of especial importance for private businesses. Our ideal customer is, therefore, a private company that is willing to hire a skilled and (most definitely) experienced specialists. This customer has financial resources but is not willing to waste them.

The importance of associated services is, therefore, significant, but not crucial; it is the primary service itself that has to be emphasized. The customer is also very likely to articulate the requirements and preferences clearly, which makes working with them a more pleasant experience but also requires particular attention. To sum up, the customer is a for-profit, private company with a professional time-efficient attitude, high expectations, and ample financial resources. Apart from that, given the modern tendencies, the customer, and its representatives are likely to be technology-savvy.

Other customers include not-for-profit or government organizations and, obviously, the human resource itself. The former may be attracted by the professionalism of the service but may be discouraged by the prices. The latter also requires profiling: given the focus of the company, the HR will include experienced, skilled, and knowledgeable people who are likely to value a respectful, professional attitude. They are not very young, probably, the youngest would be in their late twenties; apart from that, they would be expected to be technology-savvy and business-savvy as well.

The positioning of the brand will be appropriate: the company will be to offer high-quality service for a price that is reasonably above the average in the sector. Modern technology should be used appropriately; the creation of the company website needs to be paid particular attention. Apart from that, it is important to create and maintain an air of professionalism and competence, an image that promises high-quality service and justifies the price.

People

As an HR agency, the company needs to be represented by the HR specialists who reflect the image of the company (competent, knowledgeable, technology-savvy). Apart from that, the company will need the people necessary for the business to run smoothly (for example, cleaning, computer administration, accounting), even though the possibility of using the services of appropriate agencies can be considered. Apart from that, it appears appropriate to hire an office manager, who will be another representative: such an employee will facilitate the work of the specialists and will improve the image of the company.

The process of hiring may bring up the opportunity of studying the competitors. The initial wages and salary workers will have to be the average or slightly above the average for the sector in the beginning; further on, they will need to be increased to a point that would reflect the professionalism of the employees.

Brand Name, Logo, Slogan, Advertising

The brand name of a company is an asset that needs to be promoted (Miletsky & Hand 2009, p. 100). It may either directly reflect the message of the company or be the name of the founder; for this business plan, the name Excellence Recruitment Agency can be suggested. The slogan needs to be short, memorable, and brand-based; a variant that could be suggested is, Hire. Work. Excel. As for the logo, it is suggested that the company advertising is focused on hand as a symbol of a working person. The pictures would be expected to be colorful and demonstrate, for example, a hand that is writing on a board or the hands of a person, who is typing. Therefore, the logo can exhibit a schematic picture of a handshake. The name of the company would also be expected to the exhibited on the logo.

Reference List

Churchill, N 2013, Expo 2020 Win: Impact On Dubais Jobs Market, Gulf Business. Web.

CIA 2015, United Arab Emirates. Web.

Government of Dubai 2015, Dubai Plan 2021 Enters Implementation Phase. Web.

Hanware, K 2015, Falling oil prices trigger stocks sell-off in Gulf, Arab News. Web.

Miletsky, J & Hand, M 2009, Perspectives on marketing, Cengage Learning, Boston.

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