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Introduction
This paper is an individual report of my role as a marketing manager for the simulated company (2). In this report, I evaluate the companys performance across different developmental stages, which are divided into eight periods. In each one of them, information relating to the companys performance in previous periods, factors influencing strategic and operational decisions, internal and external organisational dynamics, and the key figures used in decision-making are provided. Based on the broader evaluation of the companys performance, an assessment of its economic growth and crises that affected each period is provided. The assessment is provided in the log below.
Insights
Conclusion
Based on the insights provided in this report, no major crises affected the companys growth throughout the eight periods reviewed. The progress made in the simulated company is also consistent with most of the findings highlighted by different researchers who have explained the intrigues of small business development. Since the insights presented in this report were based on my role as a marketing manager, sales and revenue considerations influenced most of the strategic decisions made in the company. Collectively, these insights point to the need to embrace a contextualised strategic development process when developing company plans.
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