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Key Points of the Article
Significance of organization culture imbued in mission and vision statements
Microsoft has been in existence for almost half a century and its mission is one that inspires workers to change the world. Organizational culture is an aspect imbued in the perpetual character of a company and it determines the originality of an organization, which sets it apart from similar players in the market.
Diversity as a profits regulator
Maintaining originality and all the ethical and other principles that form an organization is not easy. However, despite the need to change to adapt to market forces of the tie, it is necessary to retain some originality that consumers can associate with the company.
Analysis of the Article
Speaking in an interview with WSJ, Ballmer, the CEO for Microsoft, opined that whereas the initial mission that Bill Gates-co founders mission was to have a computer on every desk in every home, the new Microsoft is now more concerned with giving all its users the ability to achieve their full potential. A case in point here would be in reference to the power outages mentioned in the first systemic review and the ability of those CEOs to continue working as long as they had a smartphone with a running battery.
Microsoft has launched a new Smartphone-Windows Phone 8, which was created with the idea of a touch screen, yet incorporating a windows operating system therein including the office. This practically makes the phone a small computer, which justifies the discussion of the Microsoft tab that is not too far removed from that of Apple and Android. What sets Microsoft apart despite the almost obsolete state of PCs, which are still dominated by Microsoft throughout the world, is that Microsoft maintains its organizational culture in its never-changing, but constantly updated operating system. Additionally, although Mr. Ballmer posits that the mission statement has changed, it has not done so in an overly dramatic fashion but has instead matured into its present form.
Secondly, the unique or original nature of Microsoft has ensured that the company still derives profits from old projects, manages to keep clients loyal and confident in the brand, and impress them with innovations that serve to build upon the older ones. The reasoning behind Windows Smartphones was that the user was already accustomed to using the OS in a PC and so s/he could easily convert skills and apply them in the phone. However, the company has been faring poorly in view of competition within the mobile technology department. In a bid to prevent a recurrence of this scenario, the windows phones are different from other iPhones and thus uniquely Microsoft. Secondly, the retail stores are stocked with educated salespersons that move the products and thirdly, the company has just undertaken to revitalize its advertisements for the phones produced
Conclusion
Microsoft is a major player in the technological industry. If anything, it was the founding father for PCs all over the world. However, technology has since evolved, and apparently, Microsoft has remained behind. However, the communication giant is back on its feet with the launching of a Smartphone and a tablet fully rigged with the windows operating system. This trend is promising and if Microsoft stays on track by maintaining the uniqueness and fully-fledged advertisement, it might yet again raise above all its rivals in the technology industry.
Works Cited
Ovide, Shira. Ballmers New Mission for Microsoft. The Wall Street Journal, 2012, Web.
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