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Introduction
Today, Coca-Cola is one of the worlds largest and most successful manufacturers of soft drinks. The enterprise licenses and sells more than 500 of its brands of soft drinks, mainly carbonated, and several non-carbonated beverages, such as water, water with additives, juices and juice drinks, ready-to-drink tea and coffee, as well as energy and sports drinks. The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth. Coca-Cola is an excellent choice for researching and studying the company from the point of view of the Milestone Project.
Explanation
The authors choice is expressed in the interest of Coca-Cola, its unique products, stylish and corporate design, sequence of strategic actions, excellent branding, positioning, personalization, and diversification. One should note that Coca-Cola is one of the leaders in the supply chain management and logistics processes, focusing on innovative technologies, product specifications, and critical standards for interaction with suppliers and customers (Goldman, 2022). Furthermore, the company concentrates on caring for the environment and nature by recycling plastic waste (Daniel, 2022). Coca-Colas marketing strategy is unusual and unique, especially considering how widely known this brand is. Engagement and interaction with consumers are what the company focuses on. Since Coca-Cola has no stores to direct customers to, its goal is to increase brand awareness, awareness of future advertising campaigns, and credibility.
Conclusion
Summarizing the above, the author should state that Coca-Cola is a unique, special and inimitable firm in the field, ideally suited for analysis within the Milestone Project. Its tactics and strategy of interacting with the client and presenting products to the buyer are among the best. Coca-Cola constantly monitors current trends, takes notes, and improves its business management system. The corporation cares about nature and does everything possible to avoid negative consequences for the environment. Moreover, it has an established supply chain management system considering four management functions.
References
Daniel, E. (2022). Coca-Cola Foundation strengthens plastic waste management. The Guardian. Web.
Goldman, S. (2022). How AI helps Coca-Cola boost supply chain procurement. VentureBeat. Web.
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