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The World Exhibition is the most significant event in the field of culture and economy of the whole world. The macro-environment of Dubai is solid and favorable for Expo 2020. This is because the city is developed and adapted for people and private business life and development. This city is the standard of tranquility and well-being for many people, which makes it the most profitable option for Expo 2020. It attracts many tourists, investors, and business people who take advantage of the opportunities of the economy of such an influential country.
COVID-19 has hurt many areas of peoples lives around the world. Naturally, this virus spread in Dubai, which affected the whole countrys economy. Since Expo 2020 is held to attract wealthy entrepreneurs who can help restore and strengthen the countrys economy, the exhibition must be kept as successful as possible and without overlaps. The successful holding of the exhibition will allow investors to invest their money with greater confidence, and people in business will open their own companies (Leigh-Hewitson, 2020). In addition to attracting businessmen and investors, a high gross profit is expected from visiting the exhibition, which will also support the economy affected by the Coronavirus.
Expo 2020 sets and achieves several important goals at once. It helps developers present their innovative projects and allows them to get acquainted with various options of the latest technologies. In addition, the scale of the exhibition makes it possible to unite people from different countries and cultures under one roof, which will assist in developing international relations. The large-scale exhibition takes place over 173 days and occupies a large area of Dubai (Leigh-Hewitson, 2020). The prices for visiting the exhibition are affordable, which will allow people with different financial capabilities to visit the exhibition and enjoy innovations. Moreover, the exhibition is open to people of all nationalities and races, demonstrating its scale.
The role of the project manager in planning such a large-scale case is essential and significant. It is necessary to think through everything to the smallest detail so that nothing violates the conduct of the entire event. This position requires planning the location of zones on the territory of the whole forum and planning where people can sit down to rest or eat. It is also essential to conduct a valid marketing policy to attract the maximum number of visitors, participants, and investors who can participate in the exhibition or see the latest technologies. The project manager must work with the staff who will work on the territory of the exhibition, and each of the employees must be responsible for their zone.
Uncertain environmental factors in COVID-19 conditions significantly impact motivation and leadership within the team. The manager may get sick with the coronavirus, which will not allow him to continue working on the project. Without a leader, the team may break up or will not be able to function correctly. In addition, a possible ban on visiting public places in quarantine conditions can significantly reduce the motivation of all staff. A global pandemic can cause severe changes in the team and disrupt the basis of the manager and team members. The project may not be completed or postponed indefinitely, which will also require additional investments of effort, finances, and time.
Reference List
Leigh-Hewitson, N. (2020) Now Expo is over, will district 2020 leave a positive legacy for Dubai?
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