Management and Specific Communication Strategy

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Table of Contents

Introduction
The data
Strengths and Weaknesses
Conclusion
References

Introduction

The research questions for this article include, first, who is responsible to initiate specific communication strategies in an organization? Second, what are the strategies for enhancing good communication? The third and final is, what are the consequences of poor communication? This article is aimed at answering these questions and providing a solution to managers when handling communication problems at the workplace. It gives the benefits of effective communication strategies to the organization and these include maintaining potential clients, enhancing customer services, improving telemarketing and enhancing direct networking.

The data

The writer of this article seems to have collected a lot of facts from companies. He first focused on the companies that were not performing well in terms of communication (Gregory, 2011). This was to establish the reasons behind this and the consequences it has on the organization. He then considered the companies that were performing well in terms of communication. The main concern was to know what was happening in this organization that was missing in the former.

With this data, he would be able to develop an argument on the best methods used to enhance business communication. He was also able to know what results from poor communication strategies and the steps that can be taken to solve these issues. Being continuous data, he was just expected to draw conclusions from the two scenarios. According to Gregory (2011), this does not involve a lot of numerical analysis and so it was not very tiring for the writer to come up with his conclusions. This was the most appropriate data as it provided ground for conclusions to be drawn from the two contrasting scenarios.

The methods of data collection used were one on one interviews, observation and questionnaires. This form of data was effective in the sense that all required data was fully addressed. This owes to the fact that the author was able to collect the data directly from the company. He also did not have to rely on secondary sources that seem outdated most of the time. The information obtained was up to date, and since it was data collected firsthand, it was not adulated. This enhances its reliability and fits for fixing conclusions. Where the direct questions and questionnaires seemed to be misleading, observation was used instead and this gave the author the confidence of presenting his findings as true and reliable.

Strengths and Weaknesses

The main strength of this data is reliability. The author was able to see for himself what goes on in the organizations he visited. This, however, has a weakness whereby, there is a possibility that the organizations modeled the scenarios to appease the author (Kotelnikov, 2010). This is a valid suspicion owing to the fact that he had to book an appointment first before making the visitation. The information he collected, however, enabled him to develop his research according to the objectives of his study stated in the research questions. The implication of the research concepts in this study was to determine the extent to which communication strategies are used in organizations.

Conclusion

This article was worth writing since it is an important source of knowledge to management students. They are able to learn the theory of communication before having to face the issues practically. As a result of this, they are prepared to analyze the conditions in the organizations they get to work with as far as communication is concerned. From this article, they have an idea of how to correct any challenges brought about by poor communication strategies. They are theoretically prepared to face real situations in the organization.

References

Gregory, A. (2011). Secrets of effective business communication. Word press journal, 12, 67-98.

Kotelnikov, V. (2010). Effective business communication. Business communication defined, 2(8), 12-18.

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Management and Specific Communication Strategy

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