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Amazon has grown tremendously in the past few years and is now the largest online retailer. To retain this position, the company must be strategic in its operations. One way to do this is to be adaptable to customer needs. For instance, during the past year, many people resorted to online shopping to reduce the risk of being infected with the coronavirus (Weise and Corkery). An e-commerce company such as Amazon should be able to anticipate such customer needs and adjust its strategy appropriately. Amazon will continue to be the largest e-commerce retailer if it remains adaptable and is able to conveniently deliver what customers expect.
In July 2021, Amazon founder Jeff Bezos resigned as the companys CEO. In the past, he has been associated with unfair labor practices, including underpaying employees and providing poor working conditions. It was amid these controversies that Bezos resigned, leaving the CEO position to Andy Grassy. This was a good approach because the company suffered too much bad publicity under Bezos. Additionally, Bezos had led the company for twenty-seven years since its formation in 1994. It will be interesting to see what new strategies a new leader will employ to raise the company further.
One internal condition that Amazon needs to address is its treatment of employees. There are numerous complaints of the company treating its employees poorly and making them work in deplorable conditions. Failure to do so will increase employee turnover and possibly cause a labor shortage. In the external environment, Amazon needs to address legal issues such as compliance (Weise and Corkery). Due to its massive growth, Amazon is bound to be heavily regulated. It should ensure its operations are all within the confines of the law.
Work Cited
Weise, K. and Corkery, Michael. People Now Spend More at Amazon Than at Walmart. New York Times, 2021, Web.
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