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Introduction
As of May 2022, Teslas brand loyalty has reached 63%. The number can be genuinely considered exceptional regardless of the perspective. Not only has it more than doubled since the loyalty level of May 2021, which was almost 30%, but it is also the highest luxury brand loyalty and any brand industry-wide.
Discussion
The sophisticated customer personalization levels that Tesla provides result in the highest customer satisfaction. The only logical recommendations left in such an excellent state for a company to be in lie in further increasing brand awareness, developing the infrastructure of charging stations, and reaching the most expansive customer range possible by diversifying the product line and lowering prices.
The most recognizable Teslas personalization effort is its driver profiles. Each driver can adjust their settings with the help of specialized software. Instead of manually adjusting the wheel or mirror location, Tesla adjusts automatically based on the current driver. These driver profiles go beyond typical vehicle personalization to set lights, suspension, braking, driving style, and even radio presets to match each user. Apart from that, Tesla leads the industry in terms of integrated data. Each car registers movements from various sensors, which it then combines to create a complete picture of the driving experience. That data creates a powerful navigation system, strengthens Teslas self-driving technology, and provides valuable customer insights.
Conclusion
Therefore, every customer feels like the company is invested in him, which results in a substantial emotional benefit. In addition, by using an electric vehicle, people can associate themselves with environmentalists, whose priority is addressing the Earths current problems. This way, the emotional benefits of using Tesla products reach their peak.
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