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Many industries have sprouted worldwide and are constantly competing with one another. External factors, such as competition from other sectors offering the same categories of products and services and internal forces that impede business operations, play a role in determining success. As a result, a companys uniqueness is crucial in establishing a competitive advantage over other potential industries. Thus, this paper emphasizes how a firms operational uniqueness directly relates to establishing a positive competitive advantage.
Competitive advantage refers to a companys benefits over its competitors. These advantages could include value addition to delivery services and warrants (Casadesus-Masanell, 2014). Casadesus-Masanell (2014) discovered that a firms uniqueness in operation is directly proportional to establishing competitive advantages. The implication is that the more the company employs novel approaches in management and operations, the more it outperforms its competitors. Fainshmidt et al. (2018) note that using a single approach in production leads to monotony and boredom, resulting in lower production and, most likely, low-quality products. However, when innovative and one-of-a-kind methods are developed, a company is more likely to produce high-quality goods that meet the needs of its customers. As a result, consumers prefer modernized and improved goods over conventionally manufactured goods.
The uniqueness of a firm is essential to its existence in the harsh modern market. According to Lee and Falahat (2019), uniqueness refers to high-quality products and services with extraordinary features capable of standing out in a market with similar products. It is possible to create a high-quality product that meets the needs and preferences of consumers by integrating various skills within an organization. Furthermore, a companys uniqueness allows it to sell its products worldwide, thereby expanding its (Lee & Falahat, 2019). This could result from product ratings, resulting in a solid reputation for the company that manufactures the product.
Finally, competition among companies offering similar products and services is heating up. As a result, companies worldwide rely on technology, modern management, and production methods to differentiate themselves in the market. Companies are developing novel production methods or modifying existing approaches to produce high-quality goods and services to gain consumer trust. Differentiation in management and operation is critical for gaining a competitive advantage.
References
Casadesus-Masanell, R. (2014). Session 13-14 (15) Strategy reading- competitive advantage. Pdfcoffee.com; Harvard Business. Web.
Fainshmidt, S., Wenger, L., Pezeshkan, A., & Mallon, M. R. (2018). When do dynamic capabilities lead to competitive advantage? The importance of strategic fit. Journal of Management Studies, 56(4). Web.
Lee, Y. Y., & Falahat, M. (2019). The impact of digitalization and resources on gaining competitive advantage in international markets: Mediating role of marketing, innovation and learning capabilities. Technology Innovation Management Review, 9(11). Web.
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