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In the contemporary globalizing world the competition in the sphere of business is very high. Some of the worlds countries are known to be more active than others, these countries tend to have very high speed of development, they are involved into various international interactions and relations that help them develop their business and prosper.
The biggest cities of India such as Delhi, Mumbai, Bangalore, Pune, Kolkata and Ahmedabad are called the hotspots and occupy various positions in the list of the most competitive places of the world (Current Business Trends in India, par. 6).
Indian retail business is filled with smaller companies that belong to different families. Knowing the size of India and its population, it is easy to imagine how difficult it would be for small family businesses to survive the competition in that country. At the same time, the opportunities for development are multiple; this is why a good businessman in India can find many ways to save the business.
Indians call themselves a nation of shopkeepers for a reason (Bijoor, par. 14). Another rapidly developing business trend in India is mobile phone industry. The number of phones in the urban areas exceeds the number of people living there almost by fifty per cent.
In the rural areas it is lower, but the general number of cell phones owned by the residents of India is close to nine hundred million pieces. Mobile connection providers and cell phone stores make huge money with the help of so many subscribers.
It goes without saying that one of the most prospering industries in the Indian business world is the sphere of hotel business and entertainment. According to the data obtained by the ministry of tourism of India, at least forty four million of tourists visited their country last year.
This popularity of India as a resort and a place of interest makes this country a great target for the hotel chains that are willing to expand (Hotel Industry in India, par. 2). In order to comfortably receive the growing number of visitors the hotel industry in India needs to increase the number of rooms it is able to offer. International global hotel chains are interested in starting their work in India as it is a very cost effective destination.
In the contemporary age of information and digital technologies the Internet has become one of the major marketing trends for all types of businesses. Hotel business and entertainment in India is not an exception.
Advertising through social networks and websites designed especially for travelers is extremely popular and effective nowadays. The websites of the modern hotels have to be mobile friendly, visually attractive, have their content updated frequently, present the special offers and allow an option of direct mobile booking (Bhatnagar, par. 8).
In the contemporary Indian hospitality business is one of the fastest growing industries. According to the projects of the experts, it is expected to grow by eight per cent between 2007 and 2016 (Kumar, 2). Indian hospitality is based on a belief that the guest is God , this way of thinking comes from ancient times.
The entertainment industry in India is currently facing a crisis. The number of dancers is getting lower, this is why the industry starts actively looking for talents today.
Dancing is a very significant aspect of Indian culture, ethnical dancers are commonly employed in the sphere of hospitality, and the lack of dancers may create an issue for the tourism, as Indian dancing is well known all around the world. The rapid growth of hotel business makes the lack of dancers even more significant.
Works Cited
Bhatnagar, M. Top 10 Marketing Trends for the Indian Hospitality Industry. 2014. Web.
Bijoor, H. Fashion Retail Comes of Age. 2014. Web.
Current Business Trends in India. Amritt. 2014. Web.
Hotel Business in India. Maps of India. 2010. Web.
Kumar, S. Types of Hotels. 2013. Web.
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