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Business organizations need to engage in corporate social responsibility (CSR) to improve the experiences of community members and remain sustainable. The selected case describes a company that intends to open a tourist attraction initiative. However, some of the involved stakeholders are unwilling to support the idea. This description examines the positive and negative effects of the idea to the host community.
The move to launch the tourist attraction in the selected town is capable of presenting various positive impacts. First, the move will create job opportunities for more people in the neighborhood and improve their income levels. Such a development is possible since the beneficiaries will get additional opportunities to sell various items and foodstuffs to the visitors (Goeldner & Ritchie, 2011). Some community members will be involved directly to provide transportation services to tourists. These examples mean that the citizens of the city will record increased income levels.
Second, most of the community members will acquire diverse ideas for doing business. Such an outcome is possible since some of the visitors could relate positively with the local citizens and learn new concepts from one another. Third, the idea of tourism could compel more companies to start their own initiatives and maximize the level of tourism in the identified city (Goeldner & Ritchie, 2011). Consequently, more members of the destination community will get new job opportunities and transform their lives. For example, some of the individuals could start to manufacture collectors items and creative artworks for the tourists. The city will eventually record positive economic outcomes.
On the other hand, tourism is one of the economic activities that could result in negative impacts and worsen the experiences of people in the community. First, the initiative could affect the integrity of the natural environment due to the anticipated increase in the percentage of visitors. For instance, this outcome could be associated with the need to additional roads construction in order to meet the demands of tourism (Goeldner & Ritchie, 2011). Another example is that the individuals could pollute the environment through continuous littering. These issues explain why some of the stakeholders could be opposed to the suggested decision of launching the intended tourist attraction initiative.
Second, the level of insecurity could increase since the city would become home to additional visitors whose intentions might be unknown. Some of the attracted tourists in the city could be thieves and frauds. Such an occurrence can result in insecurity and discourage more people from pursuing their economic objectives. These possible outcomes will affect the wider community in a negative manner. Additionally, the neighborhood might experience high levels of air pollution, effluent discharges, and destruction of vegetation cover (Goeldner & Ritchie, 2011). These challenges explain why the involvement of all key stakeholders is essential to support the formulation of effective policies to dictate the future of tourism in the city.
The above discussion has identified tourism as an important economy activity that can transform the experiences of more citizens in a given society in a positive manner. All key stakeholders should collaborate to ensure that the suggested actions are pursued diligently to minimize the negative impacts that could be recorded. These measures will encourage those who are opposed to the idea to change their minds and make the tourism initiative sustainable.
Reference
Goeldner, C., & Ritchie, J. (2011). Tourism: Principles, practices, and philosophies (12th ed.). John Wiley & Sons.
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