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Bath in the United Kingdom is visited by people from all over the world and this has made it to be the Heritage City. Visiting as well as living in Bath has a very good experience and great offers.
Accommodation, food and drinks, shopping and the tours offered makes it a tourist destination over many years. The beautiful countryside of the city of Bath has interesting places, very beautiful and it is even made more attractive by the pleasant environment of the city.
The hotels, guest houses and accommodation provide a splendid stay in the United Kingdom. It has also become famous because of hot springs, Georgian Crescents and the Bath bed and breakfast accommodation. Well maintained strategic homes and the impressive gardens are very attractive the tourists all over. The unique range of tourist shops, theatres, pubs and diverse and unique city of Bath are well established.
Bath Tourism provides a website that gives information that is latest to the visitors about shopping, business and corporate events taking place in Bath.
There is open communication enhanced by the Bath Forum that provides up to date information and people can post messages that they can enjoy reading and replying. The City of Bath is a fantastic adventure where one can enjoy to the maximum about this Beautiful Roman City.
The visitors are provided with maps, about the where about of different facilities as well as attractive pictures of the beautiful attraction sites found in the city. An up-date of the weather and also travel advice is provided to the tourists during the vocations. Air information and help is given to book flights into and out of the city. The UK has a literature festival that is well respected and explores different themes in each year. The vocation packages for Bath are provided according to the different prices to various hotels and restaurants. There are also Bath vacation deals and also Bath hotels deals.
Bath, England has a stunning country side that has beautiful places to visit during valentine breaks as well as for weddings and other memorable occasions. There are about 5,000 architectural buildings such as the Roman Baths, the Abbey and numerous Georgian homes called the circus. (Michael 2007)
Hotels such as Paradise House, Kennard, Old friends and Eagle House are among the top rated hotels and accommodations founded by the Travel Advice on Bath. King Bladud is the mythical founder of the famous Bath. It is said that he went to the natural hot springs and got cured of leprosy through what was said to be miraculous event. It was called the Great Baths as it was a temple of the roman Empires for their god, called Sul.
It is necessary to develop sustainable tourism so as to measure community tourism development. This helps to have objective indications such as the political, social, ecological, economic, technological and cultural dimensions that affect the development of community tourism. This will help monitor tourism activities at local and regional level and thereafter to study the host community, government, industry and policy makers and also to include non governmental organisations
Tourism can also be developed by considering entrepreneurs who form the basis of economic growth in a country. Economic development leads to more innovation, research and advancement of the tourism products as well as the services they need to have. The diversification of the tourism needs to be checked so that their comfort is provided in the places that they visit. The entrepreneur situation greatly affects growth and sustainable tourism due to the effect of the culture and climate of the entrepreneurs.
Tourism management requires an understanding of all aspects of life that would include the fulfilling some needs and also understand sex and sex tourism issues. It is noted that there are tourists and some of them are visiting prostitutes with behaviours that are not accepted by many people or that are illegal but to some countries they are legal.
It is however, tolerated within legal and social constraint. Tourism is a temporal constraint; it has to be tolerated socially and cannot be denied to anyone. Sex tourism is seen as going against the ethics and defying the rules. It is however, considered as a need to be fulfilled. Social companionship provides satisfaction and fulfilment and gives an opportunity for enjoyment and relaxation.
Tourism has also been affected by terrorism, war, and political instability. Terrorism for example on tourists is a practise that denies tourists their rights to free movement. Despite having spent money to travel to their destinations they are denied by being attacked. They are sometimes targeted as a political tool and create violence and crisis.
Problems
The attitude of the communities living in the attraction sites is low especially towards the local government in tourism. Public policies and decisions regarding the use of land and the concern for land development are not understood by the majority of residents. Their perception is seen to be competition of the smaller against the rich persons taking advantage of them. The economic essence is to the upgrading of this region and to improve the living standards of the residents in that locality and a country as whole.
There is lack of support over time by residents especially because of their expectation or perceived socio economic and environmental impact from the tourism industry. (Rob 2002)
Competition due to social and technological changes has led to some disappointment and decline in several ways. It has therefore been a struggle to provide the best for the tourists.
Problems related to displacement and land grabs have been reported. In addition loss to accessing of coastal areas, conditions of labour force being poor, cultural exploitation and environmental concern have come as a result of tourism. Irresponsible tourism has led to suffering by citizens and many groups of people. This has been due to the greed of powerful nations and government policies.
Poor labour standards for tourism industry employees and abuse of rights from efforts of tourism development have been very devastating.
Ethical tourism has been a controversial issue of discussion because or various views from one person to another differ greatly.
Human rights are sometimes neglected. However tourism should be able to respect human values. Negative impacts such as increased crime, prostitution, alcohol and drug related cases can affect and destabilise a community. Some areas that can lead to loss of privacy as well as uncontrolled invasion of sacred sites can be very demeaning.
Both UK faces challenges of labour force and the technicalities in creating and protecting their website to meet the needs of their customers. Management, care of clients property, and the regulation of international practises has been a major challenge.
The beautiful buildings, boutique hotel, and other sites are reached though planes, trains and in some area automobiles or helicopters may be used. Fun packed activities, entertainment, art and interaction with diverse culture make the visit very enjoyable. Cafes, cocktails and local night life provide favorite threads of memorable events.
Interest groups have contributed by promoting and influencing different sectors art various levels. They have encouraged people to embrace tourism. This is because the direct impact of their visit would be a great profit translated in economic growth.
Any recommendations towards maintaining a high and consistent influx can encourage more visits and the communities can show hospitable and friendly gestures.
It is important that the attractive sites are visited and as an income generator for the government, it creates jobs, enhances trade and increases social interaction. There are marketing organizations that give tourists information on events and attractions and good Bath accommodation and Hotels. It is the duty of every individual to keep the glamour of the city by enhancing the future of Bath tourism.
Official conference meetings discuss on the perfection of venues, and maintenance of different sites. Swimming places, hot water spring and old roman Bath make great attractions.
Events organized during peak seasons such as valentine, Christmas shopping, family fun and entertainment and festivals are major tourism boosters that have helped sustain tourism on the increase. The vibrant art scenes, iron works and roman Baths are great attraction sites for centuries now.
Recommendation
Resident attitude should be built so they the host as a community may support development of tourism. The factors that are found to be the base of tourism development should be understood and implemented. This can be done by using several proposed methods which would include literature, support models for tourists and this will raise their concern about the tourists. This will help in the utilisation of resources, and other intervention that will help tourism development.
A model of social exchange is encouraged so that recreation resources of those living near the attraction cite can improve and support tourism development. It is also necessary to teach the community of the importance of tourism as it contributes to economic growth and development. The people should be more knowledgeable about the positive impacts of tourism through broad-based education. To increase the understanding, awareness (Pearce 1989)
Campaigns can ultimately support this great venture and be of benefit to the community.
The management of the tourism development committee need to give significant attention to identify tourism social impacts which are real and those perceived by destination communities. They will be able to analyse the diverse tourist impact such as traffic congestion which is tourist-related. They can even have a means of reducing it and dealing with the noise and pollution that may be caused by the tourists.
An understanding in the local government needs to be encouraged so that they may support tourism development. The residents perception should be changed so that they may identify the role that tourism plays in growth of a country.
The residents should be involved in policy and decision making meetings especially on land use so that in case of any tourism development activity, they will embrace it. While making the tourism policy, local institutions should broaden their capacity so as to develop all their potential and efforts in interacting with their tourists. Tourism development continues to be enhanced by the levels of government interest rather than community interests. It is however, of importance to evaluate the great need of implementing community driven plans for tourism development. This is because the local residents share and profit from the benefits of increased visitation and growth from tourist activities. (Richard 1994)
To evaluate on sustainability of ecotourism sites, the relationship between the resources, the host community and the tourists should be analysed since they vary with space and time. Tourism development plans should be implemented by taking into account socioeconomic, political situation, socio cultural values, and environmental factors. The activities of the tourism sector should be integrated so that planning can be creative and be operational.
In planning, the natural environment should be preserved as well as the cultural heritage. National tourism policy should be used in the planning process so that physical planning and environmental concerns are looked into.
Technological changes have led to high tourism demand. It has also been affected by the social changes and demands. Competition has brought success, progress but it has also been a source of disappointment and loss. In this manner, tourism organisation need to be improved so that planning is discussed and done appropriately. Marketing should be done extensively to explode the markets available and make profit on any available opportunity.
Interest groups should be accepted and their concerns should be assimilated by the development committee. This is because interest groups have contributed by promoting and influencing different sectors at various levels. Great success in tourism is through the interaction and effort by the public and private sector. The government and tourism industry should examine the problems affecting the progress and strive for effective management so as to meet these challenges with success. The government and its input, tourism agencies and the administrative systems should meet the demands for better tourism development. (Lars 2000)
Attitudes of local officers in implementing a successful approach will lead to sustainable tourism in the UK. Traditional forms in the past did not consider good tourism planning to support proper coordination and integration of development activities. Development manifestos towards cultural construction will lead to sustainable development due to pressure from the groups supporting it. Different issues about tourism and environment should be discussed in depth.
The approach towards such development is technical and scientific and has an ethical response. Ethical interest need careful strategies to be developed in people, visiting tourists and communities or populations in the tourists destinations.
Appropriate policies are important and can be enhanced by partnership with other sectors, industries and companies to realise sustainable tourism development. Sustainable development needs the full participation of all the stakeholders by even the political leaders. This attributes to wide spread involvement and build consensus to this commitment. It is a continuous process which requires review and monitoring at all times. Satisfaction of tourists that ranges from meaningful experience and comfort should be maintained since it contributes to sustainable tourism development. Ecotourism should be controlled so as to preserve and protect the rarely disturbed areas of interest.
A sustainable tourism network would be implemented through projects which come together to market and sell quality services and products. They can also plan on guest travel destinations and stay. This network can improve the environment, encourage short breaks to attract more people through out the year and promote diversification. Support can also be given to locals to be innovative in local accommodation.
The government should aim at giving an experience that is enjoyable, acceptable to the locals and friendly to the environment. This would mean the quality of life for all is enhanced. Offering stylish and comfortable accommodation is very attractive and should be allowed for guests. (David 2005)
Deliberate support and promotion of animal rights can be necessary in promoting tourism. Animals are very significant in tourism as is seen in the UK where ethical issues associated with new wild dolphin have been referred to. Respect for culture should be a responsibility of the tourist developers so that they can support social development. Tourists operators should be careful not to interfere with cultural activities or ceremonies and also sacred sites of some regions.
Conclusion
The greatest challenge of implementing sustainable tourism development is acceptance by the communities, support by the government and other welfare groups. The community needs to understand that growth and development are integral part to having a successful life. Changes that come due to market demands are the only way to survival. Tourism as a source of income must be practiced and embraced by the hosting communities as this builds a friendly and conducive environment to the tourists. Learning the tourists activities and culture can be appreciated with all manner of caution to avoid eroding ones cultural values. Acceptance of their visits can give a remarkable economical growth and hence sustained relationship can be established.
The government should implement tourism policies that are acceptable to the variety of tourists visiting. They should ensure all facilities are provided, ample security and plan for any follow-up on compensations where they have been denied their rights. The government should also ensure that the tourists can access all attractive sites that they wish to without delay if possible.
Protection against terrorism should be the major concern. This is because, if it does happen, the reputation of the country is influenced and their confidence is compromised. Without the assurance on security, they are in fear to visit especially these areas.
Tourists crime such as burglary, pick-pocketing as well as snatching for example video camera should be taken care of. The tourists operators should ensure that the areas and communities they visit are not hostile but would rather appreciate their visit
The attitude of the hosting community should aim at building more contact with the tourists during the time that they interact with the tourists. Matters of differences brought about by age and language being used should be overlooked. The society should therefore put more effort to learn their language and this can go a long way in attracting and retaining a big number of tourists. (David and David 2007)
The government should also aim at dealing with congestion as a result of the influx of tourism. They should rather find means of dealing with such a challenge. Investors and interest groups are encouraged to support all efforts towards sustainable tourism development at all times.
Offers, free travels, subsidized rates and souvenirs should be encouraged by the travel agencies. This shows that they have the interest of their customer in mind. It also demonstrates on their good will and builds a good reputation world over.
Proper direction on travel passes, taxis and shopping areas should be arranged. Tour guides should be well acquainted with the currencies of the particular country and be competent in doing major transactions for visitors.
The global code of ethics for tourists represents all tourists from all over the world. Therefore the ethical standards involve all parties such as the tourists, host communities, employees, investors and other stakeholders who should uphold all responsibility and concerns accordingly. All cultures have special or specific ethical values, which are accepted in secular traditions to grade interactions of the different groups of people with different beliefs of the world.
The ethical principle ensures that all people are treated in humane ways.
Democracy peace, justice, and respect should be given to all the parties involved. The ethics demand for political, economical, environmental and social and cultural concerns to be taken care of.
The secret to maintaining a high number of tourists is the care they provided with, the comfort, enjoyment and the relaxation that goes with it. Maximum delivery for these can create a great atmosphere to relax and enjoy a holiday.
Reference
David, A.F, David C (2007): Code of Ethics in Tourism Practice Theory Synthesis.
David, A.F, (2005): Tourism Ethics (Aspects of Tourism).
Lars, A. (2000): The Development of Sustainable Tourism: Continuum Publishing.
Michael, H.C (2007): Tourism Planning Policies Processes and Relationships.
Pearce, D.G (1989); Tourist Development: Longman Scientific and Technical Hallows.
Richard, B., (1994): Bath City Guide: Jarrol publishing.
Rob, H., (2002): Sustainable Tourism a Global Perspective: Rochester Publishers.
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