Apple at a Glance: A Success Story

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Table of Contents

Brief company history
Company overview
Basic nationwide macroeconomic indicators
Time series data

Brief company history

Apple Computer, Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 in California. The organizations commercial activities began with the production of its first personal computers with the MOS Technology 6502 processor: success came almost immediately. Since then, inventors have created other versions of computers such as the Apple II, Apple III, and others, but a milestone in the development of the company was the Macintosh, produced in 1984. The 21st century was a revolution for the technological world due to the achievements of Apple: the company has released audio players, smartphones, laptops, headphones, and several electronic types of equipment, which has high popularity among consumers.

Company overview

Apple, Inc. is a giant American corporation whose commercial activities have long gone beyond the continent. Its headquarters are in Silicon Valley, in Cupertino, California. As of 2020, the central figures managing the companys organizational life are Arthur Levinson (Chairman), Tim Cook (CEO), and Jeff Williams (COO). It is essential to clarify that Apples core market spectrum is in the electronics and home appliances category. Although the company has recently sought to shift its focus to service and streaming services: Apple Music, TV+, News, and Arcade. Its mission is to provide its customers with the best user experience in using innovative and intelligent hardware, software, and services. Based on the above, Apples target customers are those who are interested in purchasing quality equipment or services. The company seems to be striving for a stronger conquest of the technology market with new, revolutionary products in the years to come.

Basic nationwide macroeconomic indicators

The following data is relevant for the USA:

GDP Growth Rate: -32.9%;
Unemployment Rate: 10.2%;
Inflation Rate: 1%;
Interest Rate: 0.25%;
Stock Market: 27931 points;
Government Bond 10Y: 0.71.

Time series data

Factor	2020	2019	2018	2017	2016	2015	2014	2013	2012	2011	2010
Apple, Inc.
CR	1.50	1.30	1.46	1.23	1.28	1.13	1.63	1.68	1.50	1.61	2.01
Share, $	459.63	157.24	168.96	112.00	99.41	101.52	71.87	68.71	53.06	40.52	26.58
Revenue, $	N/A	260,174	265,595	229,234	215,639	233,715	182,795	170,910	156,508	108,249	65,225
TTM Yield	0.96	1.70	1.60	1.71	2.14	1.56	2.10	2.39	0.43
Employees	N/A	137,000	132,000	123,000	116,000	110,000	97,000	84,400	76,100	63,300	49,400
USA
GDP	N/A	21.43	20.54	19.49	18.71	18.22	17.52	16.78	16.2	15.54	14.99
Unemp-nt	2.3%	4.7%	5.3%	4.9%	4.6%	4.4%	6.6%	8.2%	7.9%	7.3%	10%
Population	N/A	328.2M	326.7M	324.9M	322.9M	320.6M	318.3M	315.9M	313.8M	311.5M	309.3M
P-l. income	N/A	N/A	33.71	32.74	32.54	32.05	30.53	29.88	29.57	29.75	30.21
Households	N/A	128.58	127.59	126.22	125.82	124.59	123.23	122.46	121.08	118.68	117.54

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Apple at a Glance: A Success Story

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