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Culture is defined as everything people have, think & do as members of their society. Culture is transmitted through the way of learning and communicating with one’s environment, instead of through the genetic procedure. Culture can be thought of as a storage facility of all the information of the society. For instance, material objects, techniques for finding food, language, rules of government, types of marriage, religion, and numerous different things have just been found and are working inside the culture. Culture is whatever a person must know so as to work in a specific culture, it can socially obtain, and important practices are learned and don’t originate any sorts of genetic enrichment. Thought is just an idea, or an opinion produced by thinking, or occurring suddenly in the mind. For example, let’s say a random Portuguese person walked to you and said, “Desculpe, você pode me ajudar”. In this case, your first reaction is your thought of what the person had said to you. And by the way, the person is just asking for help (Ferraro, G., & Briody, E. 2020).
Language shapes ideas and mirrors values. Although, our methods for conveying aren’t just restricted to that. How would we communicate when we are not using language? One approach is through visual portrayals. There are clearly differences in the way emotions and thoughts are conveyed between different languages. If each language were equal, we would have the option to comprehend each other superbly, making communication simple and easy. Anyhow, that is obviously not the situation. A few languages will in general state things more implicitly than others. Language:
- Preserve culture – This is very vital for a culture. For instance, we can preserve language by creating records and printed sources or by learning and teaching language classes. Sometimes it can be hard to preserve language. I myself am a Portuguese native speaker, but because I have been trying to preserve other languages which I had learned. I have begun to lose my Portuguese. This because I didn’t have someone who I could communicate verbally or written. What I am trying to explain here is that you or we need to insist in speaking our native language.
- Expresses culture
- The vehicle to move culture from generation to generation- Every born child is born and destined to speak and learn a certain language in the environment in which he/she is born, and this keeps going on for generations and generations (Ferraro, G., & Briody, E. 2020).
Edward Sapir was one of the main linguists to disclose how language will in the general impact our perceptions. Alongside the beginner linguist Benjamin Lee Whorf, Sapir created what has been alluded to as the Sapir–Whorf hypothesis.
This hypothesis, managing the relationship among language and perception, expresses that language isn’t simply a system for conveying thoughts however is the shaper of thoughts. The Sapir-Whorf hypothesis alludes to the claims that the characteristics of one’s language influence one’s thoughts with the goal that various languages encourage distinctive conceptual systems.
The hypothesis consists of two principles: Linguistic determinism and Linguistic relativity. The idea behind linguistic determinism is that language determines thought and different languages force different formulation of reality. While linguistic relativity, language influences your way of thinking and linguistic difference between societies are associated with ways of thinking. The linguistic determinism is far too strong of a fact and thus resulted in being false. This because peoples’ perceptions and thoughts are not determined by the words and structures of their language (Ferraro, G., & Briody, E. 2020).
What are the effects of culture on language? Well, Culture impacts language acquisition from the beginning stage through the whole developmental procedure. Culture impacts all parts of the language. It is using language the individual is changed into an agent of culture. A basic fundamental of anthropological linguistics is that there is a close connection between language and culture. It is commonly held that it is difficult to comprehend a culture without considering its language, and it is similarly difficult to comprehend a language outside of its cultural setting.
A few societies share basic cultural customs yet communicate in commonly incomprehensible languages. Then again, societies with various cultures may communicate in commonly clear language (Ferraro, G., & Briody, E. 2020).
Certain classes of words should be avoided at a normal, well-mannered speech. Unthinkable words are managed using euphemisms—that is, by subbing tasteless, ambiguous, or indirect expressions for one idea to be excessively direct, unforgiving, or obtuse. For example, we don’t say that person has died, but instead that person has passed away. But let’s all keep in mind that different cultures may have different ways of saying things. Should avoid subjects on death, criminality, sickness and unemployment (Ferraro, G., & Briody, E. 2020).
Ethnoscience is how individuals classify things in their environment gives significant insights into knowledge into the interests, concerns, and values of their culture. Etic categories include a characterization as per some external system of examination brought by the guest. This is the methodology of science in using the Linnaean grouping system to characterize new species. It expects there is a target reality and that is a higher priority than the cultural impression of it. On the other hand, emic categories include a characterization as per how individuals of a society classify their reality. It might reveal little about the target reality however it is exceptionally wise in seeing how others perceive that reality through the channel of their language and culture (O’Neil, 2020).
Lastly, we use language to decipher and organize reality. With language we transmit our way of life, we order the world we live in, language impacts and reflects reality. Communicating effectively which is so basic to the conduct of business issues includes more than a capability in sending and getting messages. Effective communication requires a comprehension of how individuals think, feel, and behave. It includes knowing something about the cultural attitudes, values, traditions, and perhaps the most ideal approaches to increase cultural mindfulness is through a culture’s language.
Reference
- Ferraro, G., & Briody, E. (2020) The Cultural Dimension of Global Business, (7th ed. Pp. 111-132). Pearson, 2013
- O’Neil, D. (2020). Language and Culture: Language and Thought Processes. Retrieved 16 March 2020, from https://www2.palomar.edu/anthro/language/language_5.htm#blouse_color_return
- Shah, U. (2020). Language, Culture and Thought. Retrieved 12 March 2020, from https://www.academia.edu/19630666/Language_Culture_and_Thought?auto=download
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