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The most popular newspapers in Nigeria are The Nation, Vanguard and Daily Trust. In this essay, I am going to review them.
The Nation
The Nation was launched on July, 31 2006 and published by the Vintage Publishers Limited, Lagos. The newspaper has a two -term former governor of Lagos State, Senator Bola Tinubu, as the proprietor, who also has a profile of having represented Lagos West Constituency in 1992, 1999 and 2007 on the platform of the Alliance for Democracy, (AD). In February, 2013, Tinubu cofounded the All Progressive Congress (APC) from a merger of other three political parties The Nation is a newspaper that publishes different types of news, ranging from local events, social and political issues, business affairs and sports news.
The motto of the newspaper is: ‘Truth in defence of Freedom’. It has the editorial vision of a national newspaper to provide credible and dependable information to any interest group. It claims that it is Nigeria’s newspaper of first choice among discerning readers. The newspaper has the mission to provide the general public with information they need to be free and self-governing in a democratic society. It is also to vigorously champion a return to fundamental principles of federalism, believing that it is the arrangement that can best advance the multifarious interests of citizens in a country of many nations and faiths such as Nigeria. It also has the mission to serve as an independent monitor of power and hold those entrusted with its exercise accountable through cardinal principles of freedom, justice and the market economy.
According to a 2011 survey by the Advertising Association of Nigeria (ADVAN) on Nigerian 15 newspapers, using supply and sales account of all the 45 newspaper delivery hubs, (though without a figure) the Nation was rated as the second highest selling newspaper in Nigeria (Ukonu, 2012).
It maintains the record of very strong presence in all the geo-political zones with a circulating figure of 315,000 at debut and later 195,000 copies based on dwindling economy, (Ekwujuru, 2009).
Vanguard
Vanguard is printed and published by the Vanguard Media Limited, Apapa, Lagos. It has the motto: ‘Towards a better life for the people’. This is a 48-page newspaper published daily and it devotes most of its pages to hard news, comments, pull outs for viewpoints and editorials alongside cartons and opinion. Vanguard Media Limited, publishers of Vanguard, was established in 1984 by Mr. Sam Amuka-Pemu, a renowned, veteran journalist and columnist. He is from Itsekiri land, Delta State. Vanguard aims to serve the people through unflinching commitment to free enterprise, the rule of law and good governance.
Major among Vanguard’s features include: Sports, Advertising, Management and Marketing, Maritime, Energy, Hi-tech and Computer, Aviation, Business and Banking, Tourism, Health, Labour, Human Angle and Women Affairs, Politics, Education and Insurance. It has developed a rich heritage as the most entertaining, refreshing, authoritative, detailed and reader friendly newspaper in the country. Categorically, it is a newspaper with a penetrating reach to all the major cities and semi urban places in Nigeria. The newspaper circulates 20,000 copies daily in Lagos, Abuja-12,000 copies, South-West 15,000, South-South 25,000, South-East 15,000, North Central 18,000, North-East 7,500 and North-west 7,500. These total 120,000 copies with a print run of 130,000 copies.
Daily Trust
Daily Trust is published alongside the Weekly Trust newspaper, as an innovative, versatile and market driven newspaper. Together, they constitute the largest circulating newspapers in Northern Nigeria with 40 percent of the market sharing in terms of advertising revenue. Daily Trust was established in January 2001 with the motto ‘Trust is a burden’ and was the first daily newspaper from the Federal Capital Territory, (Abuja) through an independent Board of Directors and 19 shareholders of the Media Trust Nigeria Limited.
It has the Chairman of the Board and Chief Executive officer as Kabiru Abdullahi Yusuf. He was a Senior Lecturer of the Department of Political Science, Usman Dan Fodio University, Sokoto, who has worked as a columnist and commentator for national and international media houses. The mission of Daily Trust is to earn public trust in the dissemination of credible information with core values of editorial integrity, ethical conduct professionalism, constant innovations, production excellence, market driven, promotion of national unity and African brotherhood, World peace and sustainable development (Usman,2001; Popoola,2014).
It maintains the vital provision for communication feedback in forms of Letter to Editors which share a page with cartoons. It has a mark as an informative and educative news publication using straight news and feature stories format. Its’ cover page stories are not only on topical and national issues but also on international issues in very lucid language to substantiate claims of a banner statement “The Newspaper You Can Trust” on all its editions Daily Trust has daily sales figure of 11, 672 copies (Adum, Nze and Ekwugah,2015).
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