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Introduction
Ford-150 and Chey 1500 full-size trucks 2012 are two different tracks that have their own differences and similarities (Dickinson 3). There can be a comparison done in regard to both the physical appearance and the performance characteristics of the two trucks. They have a number of features that one needs to fully understand so as to be able to differentiate between the two models. Comparing the two trucks will enable the consumers to choose the one that fits their needs, as well as help the producers gain an advantage in the market once they know what the clients need. This paper will compare the nature, appearance, and performance of the two trucks as it brings out a clear difference between them.
Executive summary
The introduction of various designs of trucks by different companies in the worldwide vehicle industry creates the need for comparison so as to identify the differences they have. According to Dickinson (3), this gives consumers the ability to choose the best option among the available brands in line with their requirements. It is also useful because it is to market and explain the various aspects of the truck brand for the company both in appearance and performance. It can also show the justifications for the different pricing of the various brands. For the manufacturers, comparison enables them to know the customers’ requirements and feedback, competition in the market, and then substantially act to improve their product quality.
Subjects’ identification
The Ford F-150 2012 is a pickup truck of full size available in both single and double cabin types. Physically, it consists of features, such as the completely flat load floor, a camera for rearview, in class towing, optional super crew rear seat, and airbags. It is available in various attractive colors, such as red, white, and gray, among others. In terms of performance, there is a choice of the 6.2-liter V8, 3.5-liter Eco-boost V6, 3.7-liter V6, or the 5.0-liter V8 engines (Lesley 50).
There are two brands to chose some of which are the 6-speed select shift and the 6 speed automatic. It also consists of fully installed integrated trailer brakes controller, anti-lock breaking, roll stability control, mechanized tire pressure monitoring, and safety cage. In addition, the model has a fuel mileage of an estimated EPA 22 mpg highway and 16 mpg city. It has a guarantee for 3 years or 36,000 travel miles warranty (Lesley 51).
The Chey 1500 has a tag for its fuel efficiency, wide model range, luxury features, and high towing capacities. It has cooling and heating seats, which is a truly luxurious feature. It consists of the 9.5-inch rear axle with a 3.73 axle ratio, in addition to disc brakes that facilitate the handling of heavy loads. Furthermore, it has the Vortec 6.2L V8 engine that has up to 403 horsepower and can contain 417 lb.-ft of torque and Z82 Tailoring Package and heavy-duty suspension.
Investigative methods
There was extensive research on secondary data done to identify the range of features of two brands. This involved the use of online sources and library-based research on print sources. There were the identification and reading of various documents that contain information pertaining to the two brands to siphon the required information (Dickinson 6).
There was a physical analysis of the two brands of vehicle trucks done which involved visiting the local dealership to identify the truck and gauge them from observation. Where possible, there were test drives and rides conducted to the available trucks to gauge the feel on the wheel. Entrepreneurial skills also came in handy in determining the nature of the attractive attributes used to sell different products. This is because the two brands would normally apply the use of the strongest attributes of their products in their marketing campaigns (Dickinson 6).
Conclusion
The Ford-150 is a better choice than the Chey 1500 is as it had a recent redesign job and, therefore, has better and advanced features. It has a well-designed interior layout, and the outer structure also looks stronger. Performance-wise, it has more modern control mechanisms than its counterpart does. Furthermore, the Chey 1500’s fit and finish do not meet the levels set by Ram, and its ride is not as smooth as that of the Ford-150.
In the truck market, the two trucks compete hand in hand on almost equal measures. This is attributable to the difference in customer preferences in terms of brands and prices (Bayne 32). Although the Chey 1500 may not be the best option, customers will still prefer it because they choose to deal with well-known brands, such as those of General Motors. Price-wise, it is also a little cheaper than the Ford-150 is, and since it still offers almost the same tow capacity, some will prefer it.
It is clear that the Ford-150 has an extensive touch of modern look while the Chey 1500 is an older model. These modern features make it appeal to different consumer class. The Ford model attracts the modern class while the Chey appeals to the older generation (Bayne 32). This fact has enabled the two brands and many others to survive in the same market.
Works Cited
Bayne, Thomas. “Trucks Market Analysis: Consumer Preferences.” Journal of Economic and Social Research 12.5 (2009): 22-52. Print.
Dickinson, Kennedy. Truck Manufacturers: Ford-150 Vs. Chey 1500, Berkeley: University of California Press, 2011. Print.
Lesley, Marya. Advent of the Ford-150, London: Sage Publishers, 2010. Print.
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