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The transnational corporation under analyzes is Tesla Motors Inc. This company belongs to the industry of automotive production.
As a matter of fact, the corporation started the business with the production of innovative electric sports cars. However, the company decided not to focus on one specific sector, and the global strategies of the company involve the production of cars that will satisfy all the segments of the modern market. Elon Musk, the founder of the company, once stated that one of his primary goals is to “help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution” (Williams, 2015). The company aims to be environmentally friendly as they realize that the automotive industry is the segment that can influence ecology in a significant way either positively or negatively.
The batteries that are landfill safe and are not toxic were designed to make a step towards nature. Furthermore, the company offers a positive energy solution, Solar City panel, for people who care about the environment. It is worth highlighting that nowadays, Tesla Motors Inc. is the only corporation that produces zero-emission sports vehicles. The global strategies of the corporation involve innovation of technologies and providing people with the ability to be environmentally friendly using outstanding cars. The premium product can be compared to the ones produced by Apple. Belonging originally to the premium class, the product became more affordable then. The objective of the corporation is to provide customers from different social segments with an opportunity to be an owner of the care developed by Tesla Motors.
The article A review of trends in the global automotive manufacturing industry and implications for developing countries written by Michael Gastrow is focused on the evaluation of modern globalized trends in the automotive industry (Gastrow, 2011). The author states that global production and providing people from different countries with an opportunity to buy the product is considered to be one of the dominant trends in the industry. It should be noted that Tesla Motors follows this principle. The modern automotive market is experiencing changing of vision not only in terms of production but consumption as well. The industry shifts its vision from the Western world to the Eastern, and it affects the functioning of every company represented on the market (Gastrow, 2011).
The giants of the automotive industry have already placed their factories in developing countries. Economic crises affected the automotive industry and consequently led to the re-location of the plants. However, Tesla Motors have their factories only in the United States and Europe (About Tesla, n. d.). Nevertheless, the company discovers the Asian market as well. Another global trend is considered to be global distribution, and Tesla Motors follow it as they realize the importance of attracting new customers from different countries. Gastrow highlights that innovations are one of the most significant aspects of global trends. The corporation reflects this principle and is commonly compared to the most innovative company, Apple (Williams, 2015). In addition, according to Gastrow, companies focus on fuel-efficient cars that will be more environmentally friendly. Tesla Motors have already made impressive progress in the invention of the product that will not affect the environment negatively.
In conclusion, it should be pointed out that Tesla Motors meets globalization trends, however, it does not implement each of them into the working process. Globalized products, innovations, global distribution, and environmentally friendly products are the major strategies of the corporation and global trends as well. However, the company has not located the plants on the territory of developing countries yet.
References
About Tesla. (n.d.). Web.
Gastrow, M. (2012). A review of trends in the global automotive manufacturing industry and implications for developing countries. African Journal of Business Management, 6(19), 5895-5905.
Williams, E. (2015). Green giants: How smart companies turn sustainability into billion-dollar businesses. New York, NY: Amacom.
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