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There are a number of things cruise vacation offers compared to land-based vacation. Cruising is one of the vacations that most people would wish for a second chance compared to land-based resorts because of the following reasons.
Cruising been a new form of vacation many people are eager to have experience.
Cruising is a vacation that is not involving, since one has almost everything at his disposal, unlike the hassles in land-based resorts of logistics. On a cruise, all your logistics arrangements are taken care of, thus leaving one with ample time to do all that he desires during the vacation.
In terms of safety, cruising provides a very safe vacation experience than land-based resort. Land-based resort is very much prone to security threats like robbing and terrorism. The ships environment is very secure from most of these threats.
Cruising is very economical in monetary terms. One derives more utility in cruising in than in land-based resorts. Cruising fare includes nearly everything one will need for a good trip: boarding, entertainment, drinks, food, and transportation.
Lastly, in cruising one pays all his bills in advance. In land-based resort, there are many uncertainties in terms of prices of items like food, drinks and entertainment.
Cruising is an educative experience, even if someone’s goal is merely to have a good time, cruising enables one to visit many places because of the big coverage and stoppages in different centres along the way. On many cruises, geographical experts onboard give lectures that help one understand the origin and history of places.
This is not the case in land-based resorts as one is limited to certain areas because of a number of constrains like money, inaccessibility or time
Lastly, planning a cruise vacation is easy since one has to choose the ship and the place to visit. The cruise company handle all the logistics while on vacation. Land-based resort involves a number of logistics arrangement; in terms of accommodation and travelling.
Strategies applied by the cruise companies to get business in resort vacation
Most cruise companies have invested in catering for all the concerns of people on-board by providing quality and differentiated services to customers.
Modern vessels are equipped with almost every utility that one could need to use while on board ranging from telecommunication service, sporting activities, shopping malls, entertainment centres, medical services, personal grooming services, swimming pools and any other service that one could get in a land-based resort.
It is through the provision of similar service offered in the land-based resorts that the cruise companies have managed to get customers in the resort vacation business.
Currently cruise companies are now offering their services in different times of the year according to the customers needs, thus they are in a position to compete with land-based resorts that offer their services throughout the year.
Currently cruise companies are offering competitive rates that are affordable to many. Cruise companies have low operation cost due to economies of scale, thus they pass this benefits to the customer.
In conclusion, most cruise companies have embraced flexibility in service provision, duration of travel, seasons of travelling and destination of visiting. Cruising now offers all the services one could get in land-based resorts.
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