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“Constant shock syndrome” is one of the key challenges facing tourism industry. It is characterized by pandemics, global economic problems, natural disasters and terrorism. In order address these challenges the tourism business has employed the strategy of experience economy. Experience economy is a wide context in which tourism; sports, arts and events industries or sectors operate.
Experience economy offers more than mere products and services to increase visitors comfort and satisfaction. One of the practices is provision of sporting activities in tourism destinations. Experience in sports is one of the main reason visitors travel to a given destination. For example, a tourism destination can offer professional golf or tennis events. This experience attracts has sustained the tourism sector and has been used to address the “Constant shock syndrome” challenges.
The sporting activities are also accompanied by rich and diverse tourist experiences. In order to increase visitors comfort, tourism destinations have provided extra services in rooms like internet, automated teller machines to enhance withdrawing cash and high level of security and safety.
Provision of such services enhances comfort of visitors and improves the profile of the destination. It gives the place unique features. The practice has been widely employed to address the challenges tourism sector is facing.
Special events like cultural experiences, festival and business events can be used to boost tourism industry. Including unique arts and music in destinations increases the number of visitors.
Moreover, use of diverse cultural heritage in a given destination can be used to attract more visitors and ensure they are satisfied. These elements will ensure maximum consumer experience which will attract more visitors despite global economic crisis and terrorism threats.
Restaurant business is the tourism business to invest on. This business could be located in South Africa. Due to many tourists visiting the country, the business would do well because many visitors will be in need of food and drinks.
This type of business would offer a great opportunity to provide sporting activities and different forms of art considering that there are no restaurants with this provision. I would also explore the rich cultural experiences and provide them. As a result, the restaurant business could be successful.
Another reason is that South Africa is a strategic place for this business. Considering hygiene, safety and security are issues in South Africa; building a restaurant which has high standards of cleanliness and hygiene would be a great idea.
I would also ensure that the place is well secured for safety of visitors. As a result the visitors have a different kind of experience which is unusual. With provision of accommodation rooms, entertainment in the rooms and internet facilities to ensure comfort, the restaurant will serve convenience purposes.
South Africa is endowed with natural resources like beaches, diverse flora and fauna. This is a great source of attraction to the visitors. Building a restaurant a restaurant along these beaches will be a great idea. Visitors can relax after bout riding, swimming or sporting.
The country also has great national parks where provision of food and accommodation could a great idea. In addition, competition may be less stiff. A restaurant with great features can stand out compared to others. Such features like automated teller machines will increase the competitive advantage of the restaurant, thus increasing the business profits.
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