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Though technically representing a completely unique business area, the hospitality and tourism industry shares a range of characteristics, goals, and strategies to achieve these goals with other businesses. Similarly, performing in the specified industry implies addressing mostly the same range of challenges that other areas involve. However, to overcome these challenges, unique characteristics of the hospitality and tourism industry must be utilized (Wurarah et al., 2021). By incorporating the approaches based on enhanced communication and the cross-cultural dialogue as one of the core characteristics of the hospitality and tourism industry, one can address the issues associated with high competitiveness, financial constraints, and the related concerns.
The focus on the expanded opportunities for cross-cultural dialogue and the resulting boost in communication efficacy must be seen as the main advantage of the hospitality industry. Therefore, the specified characteristic must be integrated into the framework for managing customer communication, as well as the dialogue with the rest of stakeholders (Wurarah et al., 2021). Similarly, organization processes and the supply chain management framework, particularly, logistics-associated tasks, will be managed more effectively with the help of the specified change (Wurarah et al., 2021). Furthermore, the focus on expanding cultural experiences of customers and introducing them to the opportunity of enjoying unique cultural experiences must be integrated into the marketing framework to address the likely drop of demand caused by the current global crisis.
By focusing on the active use of cross-cultural communication techniques and the resulting enhancement of the core supply chain processes, as well as improved negotiation and a well-defined competitive advantage, companies in the hospitality and tourism industry will thrive in the global market. Due to the vast opportunities of embracing multiculturalism, the target industry will be able to thrive in the current globalized environment. Moreover, effective forecasting and an elaborate risk management approach can be integrated with the help of the specified framework.
Reference
Wurarah, R. N., Timotius, E., Sembiring, T. B., & Sadiartha, A. A. N. G. (2021). The Role of Employee Performance in the Tourism Hospitality Industry in Indonesia. Academy of Strategic Management Journal, 20(1), 1-11. Web.
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