Furniture Manufacturing in UAE: Project Plan

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This work focuses on preparing a detailed and methodical project plan on furniture manufacturing in the UAE (Abu Dhabi) and attempts to come up with the best possible project management practices to ensure that the assignment is completed efficiently in the shortest possible time.

Background

Project Idea and Description

  • The project idea is to start a furniture manufacturing business in the UAE (Abu Dhabi).
  • Unlike its competitors, this business will offer its customers furniture at a low cost.
  • The business will attempt to attract customers by allowing them to pay for (invest in) the quality of the furniture, not for the advertising campaign.
  • It will be an online-based business; therefore, the costs would be significantly lower – customers would be able to place an order at any time from any location.
  • The workshop will be situated in Abu Dhabi, and the main product line shall include everything necessary to furnish a home, office, or educational institute.
  • Customers proximate to the workshop will be privileged as they are exempted from paying for the transportation cost.

Project Purpose and Justification

  • A huge number of tourists visit Abu Dhabi annually, and hotels are compelled to refurbish their décor to attract them; consequently, there is a strong need for modern furniture in the market.
  • This business aims to offer furniture with innovative design, made from leather, cardboard, nutshells, wood composites, eco-friendly plastic wood, and high-quality hardwood.
  • Besides being a furniture manufacturer, an important purpose of the business will be to ensure environmental sustainability and low carbon emissions.
  • For a competitive advantage, the items must be available at cheaper rates.

Project Objectives

The main objective of this project is to enable the customers of Abu Dhabi to access the best and the most contemporary forms of furniture at relatively lower cost.

  • The company will engage with local community in order to ensure communal welfare as part of the company’s corporate social responsibility.
  • The business will start to fully engage in corporate social responsibility from the second year of its operation.
  • The entrepreneurs believe that ensuring environmental justice should be a key concern for every business entity; as a result, this furniture business would conduct an environmental impact assessment before starting the project.
  • It will also make sure the operation is as eco-friendly as possible.
  • The entrepreneurs have the intention of reaching the break-even point by the end of the first year of operation.
  • In order to ensure that the business is cost-effective and operationally efficient, the owners would try to implement lean management techniques throughout all departments.
  • These techniques must include a “just in time approach” and measures to ensure economies of scale.
  • The business would try to undertake cost-effective advertising measures through social media, the corporate website, direct emails, and so on.

Project Initiation

Project Initiation.
Figure 1. Project Initiation.

Project Life Cycle

Project Life Cycle.
Figure 2. Project Life Cycle.

Project Charter

Project Charter of Furniture Manufacturing.
Figure 3. Project Charter of Furniture Manufacturing.

Requests for Proposal (RFP)

This furniture manufacturing company will seek proposals from the contractors to establish a unique outlet. In this case, the request for proposal shall describe the statement of work, requirements for participants, project objectives, evaluation and acceptance criteria, deliverables, items supplied by the owner, bid information, type of contract, payment terms, schedule, and so on.

Proposal

Project Proposal forFurniture Manufacturing.
Figure 4. Project Proposal forFurniture Manufacturing.

Contract

This furniture manufacturing company will set terms and conditions to sign a contract after May 18, 2017, and both parties must follow clauses to mitigate risks arising from misrepresentation, delays, changed materials specification, errors in price, natural disasters, non-compliance of privacy policy in case of online transaction, and security concerns.

Project Scope

Acceptance Criteria Analysis

  • It will fulfill the legal requirements of the United Arab Emirates to obtain a commercial license from the Department of Economic Development.
  • Assurance regarding workplace safety.
  • Use of high-quality equipment and raw materials.
  • It will avoid negative influence on the environment; so, it will achieve the level of ISO 14001 and ISO 18001 from the same authority.

Project Deliverables

  • Organization of the workshop.
  • Recruiting experienced employees.
  • Launching a website successfully and ensuring online order placement system.
  • Starting production of furniture.
  • Processing the orders of the customers.

Customer Requirements

  • Stylish furniture at reasonable prices.
  • Customers seek furniture with environmentally suitable materials.
  • Clients looking for comfortable furniture.
  • Satisfaction of clients through products and service.

Stakeholder Management

  • This furniture manufacturing company is committed to build long-term maximum value.
  • Integrity and responsible actions strengthen its commercial performance.
  • Members of support team communicate with employees by maintaining a regular two-way flow of information to motivate stakeholders.

Requests for Commercial and Environmental License

The Department of Economic Development is a license-issuing authority in the UAE; thus, a company applies for a license by meeting the legal criteria and paying the fees. Here, the fees include:

  • Industrial license fees: AED 250.
  • Environmental license fees: AED 250.
  • Activity fees: Subject to activity type.
  • Main product fees for permanent license: AED 1,000.
  • Branch product fees for permanent license: AED 500.

Reserving the Trade Name

In order to reserve the trade name, this furniture manufacturing company must pay AED 40 to the Department of Economic Development.

Place Size for Manufactory

The main office will have an area of 10,000 m2 and shall include –

A showroom (a great one-stop shop) 450 m2
Three-office space 270 m2
Storage & workshop 200 m2
Garage 30 m2
Service Center 50 m2

Table 1. Place Size.

Project Planning

Project Planning.
Figure 5. Project Planning.

Scope of Work

Scope of Work.
Figure 6. Scope of Work.

Work Breakdown Structure (WBS)

Work Breakdown Structure.
Figure 7. Work Breakdown Structure.

Initial Risks

  • Exhaust inexorable financial pressure to survive.
  • Unsuitable temperature conditions may damage the raw materials.
  • High accident rate is the primary risk in making hotel furniture.
  • The extent of the noise causing hearing loss in employees.
  • Threats of substitute products and bargaining power of buyers.
  • Staff mistakes may cause financial loss.

Information System Development

Information System Development.
Figure 8. Information System Development.

Responsibility Assignment Matrix

Responsibility Assignment Matrix for Furniture Manufacturing Company.

Responsibility Assignment Matrix for Furniture Manufacturing Company.
Table 2. Responsibility Assignment Matrix for Furniture Manufacturing Company.

Sequence of Activities (Milestones Schedule)

Furniture Manufacturing in UAE (Abu Dhabi)
ID: WBS Task Name Duration Start Finish
Phase 1:
1 1. Build the concept and examine it 7 days Wed 29/ 03/ 17 Wed 05/ 04/ 17
2 1.1 Assess the concept 7 days Wed 29/ 03/ 17 Wed 05/ 04/ 17
3 1.1.1 Conduct field survey and feasibility study 3 days Thu 06/ 04/ 17 Sun 09/ 04/ 17
4 1.1.2 Choose location of factory & rent building 2 days Mon 10/ 04/ 17 Wed 12/ 04/ 17
5 1.1.3 Decide furniture type 2 days Thu 13/ 04/ 17 Sat 15/ 04/ 17
6 1.1.4 Complete financial forecasting 1 day Sun 16/ 04/ 17 Mon 17/ 04/ 17
Phase 2:
7 2. Design the business plan and create a website & bank account 25 days Tue 18/ 04/ 17 Thu 13/ 05/ 17
8 1 Locate raw materials & stock up; purchase tools for furniture manufacture 3 days Fri 14/ 05/ 17 Mon 17/ 05/ 17
9 2.2 Choose key suppliers of wood 2 days Tue 18/ 05/ 17 Thu 20/ 05/ 17
10 2.3 Choose suppliers of equipment and machinery 1 day Fri 21/ 05/ 17 Sat 22/ 05/ 17
11 2.4 Plan the supply chain and transportation 2 days Sun 23/ 05/ 17 Tue 25/ 05/ 17
12 2.5 Locate retailers and outlets 2 days Wed 26/ 05/ 17 Fri 28/ 05/ 17
13 2.6 Develop product catalog for customers & marketing campaign 1 day Sat 29/ 05/ 17 Sun 30/ 05/ 17
14 2.7 Select an array of designs, patterns, and types of furniture 3 days Mon 31/ 05/ 17 Sat 03/ 06/ 17
15 2.8 Develop price list of the items 2 days Sun 04/ 06/ 17 Tue 06/ 06/ 17
Phase 3:
16 3. Create a detailed internal organization of the business 15 days Wed 07/ 06/ 17 Thu 22/ 06/ 17
17 3.1 Human resource planning & staff recruitment 5 days Fri 23/ 06/ 17 Wed 28/ 06/ 17
18 3.2 Identify strengths and weaknesses 1 day Thu 29/ 06/ 17 Fri 30/ 06/ 17
19 3.3 Determine organizational structure and promotion 1 day Sat 01/ 07/ 17 Sun 02/ 07/ 17
Phase 4:
20 4. Check national regulatory requirements 3 days Mon 03/ 07/ 17 Thu 06/ 07/ 17
21 4.1 Prepare documents requesting commercial and environmental license 5 days Fri 07/ 07/ 17 Wed 12/ 07/ 17
22 4.2 Prepare documents for trade name reservation & get necessary permissions 2 days Thu 13/ 07/ 17 Fri 15/ 07/ 17
23 4.3 Infrastructural utilities 3 days Sat 16/ 07/ 17 Wed 19/ 07/ 17
Phase 5:
24 5. Experimental operation 15 days Thu 20/ 07/ 17 Fri 04/ 08/ 17
Phase 6:
25 6. Launching (opening ceremony) 1 day Sun 06/ 08/ 17 Sun 06/ 08/ 17

Table 3. Sequence of Activities.

Sequence of Activities (Milestones Schedule).
Figure 9. Sequence of Activities (Milestones Schedule).

Resource Plan

ID ResourceName Type Initials Costs Accrue At Base Calendar
1 ChiefFinancial Officer Work A 120,000 Prorated Standard
2 Head of communications Work M 120,000 Prorated Standard
3 Chief industry expert Work E 120,000 Prorated Standard
4 Managing Director Work A 72,000 Prorated Standard
5 Project &Administrative Manager Work D 30,000 Prorated Standard
6 Procurement & Risk Manager Work P 36,000 Prorated Standard
7 Interior Designer Work R 36,000 Prorated Standard
8 Financial/Marketing Officers Work F 30,000 Prorated Standard
9 Technical Staff Work E 1,500 Prorated Standard
10 Technical Staff Work A 1,500 Prorated Standard
11 Technical Staff Work O 1,500 Prorated Standard
12 Service Staff Work C 4,000 Prorated Standard
13 Quality Manager Work A 3,000 Prorated Standard
14 Driver Work P 36,000 Prorated Standard
15 Other workers Work P 21,000 Prorated Standard

Table 4. Resource Plan.

Workers

The workers shall act in accordance with the preferences of the people of Abu Dhabi. Furthermore, they would implement the organization’s vision, control the furniture distribution channel, and supply inventory to increase sales and growth. A total of 50 workers, including a factory manager, two production managers, and five logistics personnel are needed.

Suppliers

The workshop will receive supplies of all the essential tools and materials for furniture manufacturing. It should coordinate with other third parties (Al Khaznah Tannery, Al Eskafi Leather Industries, Abaad Wood Industries, and Royal Wood Factory) to collect wood, leather, imitation leather, fabric, metal, and many other materials. In addition, the furniture manufacturing company will import wood from outside the country using the ports of Dubai or Abu Dhabi; in addition, it will also collect equipment and tools from suppliers in China, Italy, and Germany.

Preliminary Roles and Responsibilities

Chief Financial Officer Ameera Al Katheeri, Project Director and Head of Communications Mezna Al Mansoori, and Chief Industry Expert Eslah Al Hammadi are responsible to supply funds to implement the project; the CFO will control and monitor the financial system, the Project Director will analyze the employees’ performances, and the Chief Industry Expert will focus on overall operations management.

Quality Plan

In order to ensure quality, the furniture manufacturing company is committed to complete work in accordance with the specifications, maintain international standards, monitor project progress, evaluate performance of the employees,and deliver products on time; however, Eslah Al Hammadi is responsible for maintaining quality control.

SWOT Analysis

Strengths Weaknesses
  1. This company would have the capacity to supply a high quality of finished furniture
  2. This company will recruit highly trained and experienced carpenters to offer extraordinary furniture to attract hotel furniture customers.
  3. Local clients do not have to pay for delivery costs, which will increase market growth.
  1. The financial capability of this company for promotion and market competition with large companies.
  2. Lack of experience, cost control, and risk management.
Opportunities Threats
  1. Workers would work as a team to develop a market in Abu Dhabi.
  2. Select business location to become market leader within three years.
  1. It has to compete against many large national and multinational furniture manufacturing companies.
  2. Global financial downturn.

Table 5. SWOT Analysis of Furniture Manufacturing Company.

Regulatory Factors

In order to establish and operate a furniture manufacturing company in Abu Dhabi, the entrepreneurs will consider the domestic regulations of the area. The management team will collect a commercial license from the Department of Economic Development, and will strictly follow terms and conditions of the authority to operate the business, to open a new branch, to share profits or losses, and to ensure good governance.

Risks Management Matrix

Risks Management Matrix.

Risks Management Matrix.
Risks Management Matrix.

Network Diagram

Network Diagram.
Figure 10. Network Diagram.

Financial Plan (Cost)

Yearly Rent

Description Amount (AED)
Building (Rent) 240,000
Insurance 25,000
Registration Costs 4,000
Extra Charges 20,000
Security 6,000
Total Space 10,000 sq/ft and per meter cost 30 AED 300,000

Table 7: Yearly Rent.

Salary and Fees

Salary and Fees of the Employees
Description Quantity Salary per Month(AED) Amount (AED)
Chief Financial Officer (Ameera Al Katheeri) 1 15,000 180,000
Project Director & Head of Communications (Mezna Al Mansoori) 1 15,000 180,000
Chief Industry Expert & Factory Manager (Eslah Al Hammadi) 1 15,000 180,000
Production Manager & Managing Director 2 10,000 240,000
Project & Administrative Manager 1 2,500 30,000
Procurement & Risk Manager 1 3,000 36,000
Interior Designer 1 3,000 36,000
Financial/ Marketing Officers 1 2,500 30,000
Technical Staff 3 2,500 90,000
Logistics personnel 5 2,500 150,000
Quality Manager 1 lump sum lump sum
Driver 4 3,000 144,000
Other workers 21 1,000 21,000
Total 1,317,000

Table 8. Salary and Fees for Employees.

Estimated Budget and Funding

The group consists of three people who will equally invest from their savings accounts to establish the furniture manufacturing company; as a result, they all remain equal partners of the venture, and the distribution of equity investment will be the following:

Name of the Investors Equity Investment Amount (DHS)
The Chief Financial Officer: Engineer Ameera Al Katheeri 33.33% 500,000
Managing Director & the Head of Communications: Mezna Al Mansoori 33.33% 500,000
The Chief Industry Expert: Engineer Eslah Al Hammadi 33.33% 500,000

Table 9. Funding for the project.

Total Investment and Depreciation Costs
Investment Description Amount (AED) Depreciation Cost (AED)
Office equipment (CNC router engraver & CNC router machining) 95,000 19,000
Furniture 6,600 660
Showroom furniture 16,000 3,200
Finishing &assembling tools 6,000 1,000
Office rent 300,000
Vehicle 80,000 16,000
Salary of the employees 777,000
Initial stock 112,000
Stock based on expected sales 67,400
Unforeseen activities 40,000
Total 1,500,000 39,860

Table 10. Total Investment and Depreciation Costs.

Projected Income Statement for 3 Years

Year 1 (AED) Year 2 (AED) Year 3 (AED)
Sales 1,743,525 2,789,640 4,184,460
Less cost of goods sold 375,000 680,000 1,390,000
More…
Gross profit/net sales 1,368,525 2,109,640 2,794,460
Expenses
Office equipment (CNC router engraver & CNC router machining) 95,000 19,000 19,000
Furniture 6,600 660 660
Showroom furniture 16,000 1,600 1,600
Finishing & assembling tools 6,000 600 600
Office rent 300,000 300,000 300,000
Vehicle 80,000 16,000 16,000
Salary of the employees 777,000 1,317,000 1,317,000
Total expenses 1,280,600 1,654,860 1,654,860
Net profit 87,925 454,780 1,139,600

Table 11. Projected Income Statement for 3 Years.

Project Performing

  • Engage highest efforts to attain project objectives.
  • Step-by-step assessment of the progression and the remaining trend.
  • Re-design necessary changes with narrow the gaps.
  • Continuous monitoring and progress controlling with baseline analysis.
  • Change management to ensure stakeholders’ satisfaction.
Project Performing.
Figure 11. Project Performing.

Project Closing Actions

  • Assess the design, development, and testing processes.
  • Compliance with completion criteria.
  • Collect outstanding payment.
  • Recognize and evaluate staff planning.
  • Project implementation.
  • Archive all acceptance documents.
  • Assess lessons learned so far.
Project Closing Actions.
Figure 12. Project Closing Actions.

Conclusion & Lessons Learned

Throughout the implementation stage of the project, the closing phase is one of the most significant sessions for the team members, since at this stage the group will exchange their views and ideas with all the stakeholders and offer opportunities to improve the conditions further through attaining:

  • Objectives of the project.
  • Significance of project planning and success with outstanding outcomes.
  • Clear assignment for eliminating the negative impact for future endeavors.
  • Conceptualization of the VOC in selection.
  • Benchmark for the continuous improvement process.
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