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Conducting Olympic Games in focus
Carrying out of Olympic Games is a great event for a definite country which hosts them. Managing the process for four years is a real challenge for the responsible figures. It means that first of all the infrastructure for this should be previously linked up in detail. Sport objects in combination with the transportation system and places of allocation are to be in perfect conditions. Then it has to intend publicity take part in the measures about providing not only the conduction of Games but also to maintain the entertainments. It can be observed like art, because of the too complicated structure of preparations and final carriage of the Olympic Games. Describing city improvement mode and the problem of city makeover before conducting the event it is necessary to set in order such points as it is shown in Public Management:
- Street improvements, such as new granite paving, street furniture, street trees, banners, floral displays, and improved lighting and safety.
- Street and precinct upgrades.
- Parks and open space improvements.
- New cultural and recreational facilities (Public Management, 2001)
Speaking about the benefits of such festival it should be outlined, first, that this is the issue of financial renewal. The incomes of the cities hosting the Olympic Games increase to many millions of dollars. This is a process of effective output when the International Olympic Committee attracts the attention of local investors to place their financial aids into the building of appropriate objects during only four years to obtain then manifold surpassing profit within two weeks or so. Second, it is a historical event that places a definite city and its citizens in the framework of glory and fame. Third, it develops people in case of intercultural exchange during the Games. When the Games took place in Sydney many observers pointed out a positive aftereffect:
Because of the experience gained during the events mode, Sydney now has the proven capacity to successfully stage major events of an international standard. The operational procedures developed and effectively implemented by the city operations center during the Olympics mode have given the city the ability to operate on a 24-hour basis, if and when required (Public Management, 2001).
London advantages in the carriage of the Games
Great Britain is known to be one of the greatest empires in the history of mankind. It was obvious at that time that the sun was not setting in British colonies. Such historical changes and the not-insubstantial influence of Great Britain made the English language “lingua franca”. Also, its imperial policy provided British people with a sort of cultural, traditional, and language interchange. Looking at the perspective of hosting the Olympic Games in London in the year 2012 there are no anxieties about its success.
As Lord Coe said at one conference more than four years ago: “London will leave the IOC members – who must cast their final vote next July – in no doubt, it is capable of hosting a successful Olympic Games” (The Mirror, 2004). First, it is important to use the experience of other countries which carried out this arrangement. There will be no effects unless the persons responsible for the Games have The Olympic Design with detailed information on how to implement day-by-day organization into the final presentation of spot goods objects.
With regards to London, it would be fair to admit the following outgiving: “London’s bid includes the construction of a brand new complex aimed at reviving the East End. It also features traditional sites with Horse Guard’s Parade, Hyde Park and Lord’s all potential venues” (The Mirror, 2004). In combination with the existing advantages of the city’s sightseeing and the centuries-old history of its formation, one can also note an extra interest of foreigners in visiting London.
On the other hand, the city has the largest airport in the world, Heathrow, where new additional terminals are building and ready-to-explore The Millennium Stadium. First-class transport system within suburbs of London and France, meaning the tube ‘Pas des Calles’.
Realizing the fact that every Olympic Games are of global dimension, there should be an estimation of all pros and cons. In the era of high technologies the publicity should be informed with the process of preparation work, showing facts about the current lie of the land and stages on which the process is developing at the moment, and what event is taking place on the arena:
The one disappointment may be that the city has not been able to provide an Olympics “Live Site” for its residents. Live sites feature huge television screens that carry a direct feed of Olympics coverage; people can gather for free to enjoy a picnic or simply to hang out together and enjoy some of the Olympic excitement (Public Management, 2001).
Another not-so-good reason for conducting the summer Olympic Games in London is its weather issue. Many foreigners can just be annoyed with the climate of the city. It is normal for the citizens, but a possibly negative attitude of the continental audience would cause general public irritation. However, it is the little nothings of life, because in the summer heat there is nothing better than the coolness of the day, especially for athletes.
Further perspectives for the UK
The United Kingdom by hosting The Olympic Games can achieve several benefits concerning the economical part as well as cultural and emotional ones. The thing is that the aftereffect can lead to the further elaborateness of multinational Great Britain in terms of its cultural and racial diversity. The conduction of The Games in London will then influence its carriage in other countries of The Commonwealth. The first position after London still occupies Wales and Cardiff, in particular. Within many reasons to carry out The Olympic Games there one of its mild climates probably will contribute notwithstanding London.
As ‘Western Mail’ writes: “The Sports Council for Wales said a successful London bid could help Wales secure the Commonwealth Games in 2014” (Western Mail, 2004). Another note of above-mentioned newspaper outlines the role of The Olympic Games provided in London along with The Games in the year 2014 for further success of Great Britain on the world stage: “…an Olympics in London may leave the international sports community reluctant to give the Commonwealth Games to Wales just two years later” (Western Mail, 2004). So there are great perspectives for the UK as of London Olympic Games in 2014.
Reference List
‘The Art of Hosting the Olympic Games, from Managers Who Know’; Public Management, Vol. 83, 2001.
‘Olympic Games: Olympic Bid’s All Coe Now’; The Mirror (London, England), 2004.
‘Olympic Games in London Would Run All the Way to Wales’; Western Mail (Cardiff, Wales), 2004.
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