Business Analytics Internship at a Car-Selling Company

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Table of Contents

Introduction
Project Work Planned
Graduate Student Skills Used
Project Work Completed
Value Added to the Company
Next Steps and Career Plans
Conclusion

Introduction

I appreciate having participated in an internship program at a car-selling company, which offered me an opportunity to apply my business analytics skills. My project involved taking advantage of business data such as customer age, car model, location, and nature of the purchase, then analyzing these to reveal patterns used to make business decisions. I applied my data analysis and visualization skills into practice to identify customer characteristics that predict a purchase and marketing insights such as demographics. Through the internship, I learned about the innovative, dynamic system of data management that effectively provided updated information on the whole supply chain. The internship experience gave me a platform to execute business analytics knowledge in a car-selling company, and I intend to apply the lessons learned in an even more vibrant space.

Project Work Planned

The project seeks to understand more about the customers who purchased the organization’s products and the various traits the consumers portrayed. Details collected in the project include customer name, age, location, consumption time, and the model of the car they purchased. My objective for the project is to evaluate the efficacy of big data analytics and visualization in boosting sales and marketing in the automotive industry. I intend to use data visualization to translate the data into a visual context that is easy to interpret and pull insights from. Visualization will enable me to work within a clear framework, enhance the understanding of my audience, and enable me to tell a good story. My presentation will be all-rounded to include wide-ranging information, such as whether the cars were bought on cash or loan.

Graduate Student Skills Used

The skills used were business analytics interacting with SQL and statistical languages. My graduate skills of altering data within a table during analysis contributed to the organization’s visualization. I previously did not think I could use my skills to find patterns in consumer’s lead conversations and drop-offs. Car Family Auto Group LLC dissects communication data to understand and enhance customer communication, effectively optimizing their car sales. Considering my graduate studies and internship experience, I can summarize information about vehicle supply chains, customer behavior, and parts for seamless business operation. The summary of customer information may include separating clients into those in the US, not in the US, and future buyers. Gaining knowledge from repeat clients will improve understanding of retaining clients. Apart from the data analysis skills, I can utilize data visualization to create a better experience of the information in a way that disentangles presentation and decision-making.

Project Work Completed

The completed project gives insights into how a company can leverage data to find more clients and retain existing ones. I practiced using data analysis and visualization to recognize emerging trends and respond rapidly on the grounds of what is interpreted. Dynamic data management systems store, manage and track business information. The completed work does this well, understanding previous and current clients. The results are used to provide a pattern that is used to predict future business. Apart from their probability of purchasing cars, further information such as relationship status, price per consumption, and hometown provides individualized knowledge. The data results were used for advertising when specific car models that appeal to the popular group are considered.

Value Added to the Company

Considering that the company I work for is only four years old, I used my theoretical data mining and classification skills to improve the company’s data management. Before I joined Car Family Auto Group, they only collected inferential and predictive data. I introduced descriptive, diagnostic, and prescriptive data analysis that proved fundamental in sales and management. My educational background in business analytics became handy as I used some raw data to make potential decisions. I introduced a new perspective that led the company to gain an interest they seek to manipulate in the future. The new view was an eye-opener that they promised to leverage for the long term.

Next Steps and Career Plans

Upon graduation, the following steps and career plans involve possibly getting employed in a vibrant environment where I can implement my business analytics background and skills and then possibly attain further education. I look forward to working with Cars Family Auto Group. LLC comes with the benefit of competitive pay and a vibrant work environment. In this regard, I would like to use business analytics to analyze even more data and create viable patterns to make sound business decisions. I want to pursue further education at some point, which will expose me to even more knowledge and allow me to become competent in the field.

Conclusion

Thus, I used my graduate skills, like data analysis, to add value to the company even as I seek employment in a more vibrant environment. I work in business analytics, and the internship happened in a relatively new and small company. I did a project that involved analyzing customer data like age, relationship status, and car models they bought to make patterns that help understand their behavior. Over time, the following steps involve working in a vibrant workplace with more clients and employees so I can implement the business analytics background even more.

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