Another Choice, Another Chance Organization’s Strategic Issues

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Description of the organization

Another Choice, Another Chance (ACAC) is the non-profit organization, which offers rehabilitation, treatment, prevention and educational services for youth between twelve to seventeen years of age and young adults between eighteen to twenty four years of age, who have been involved in cases of drug abuse or mental health disorder (ACAC, 2013). ACAC was established in 1994, and they have been assisting young people who have been involved with juvenile systems, expelled or suspended from schools. Therefore, they have an objective of reducing cases of abuse, mental health disorders, and other problems among youth.

One identifiable strategic issue in ACAC relates to rising demand for health care and rehabilitation services due to increased cases of mental health disorder and abuse of drugs among youth; in fact, institutions that can offer these services are few. In this case, application of the five processes to analyze this strategic issue can be helpful in formulation of strategies to solve this problem.

To determining practical options, ambitions or objectives that can be followed to deal with the strategic issue

ACAC can consider seeking donors’ assistance as practical alternative for obtaining funds in order to achieve their objectives. This form of collaboration can enable this organization to establish more institutions to deal with rising demand of health care, and rehabilitation services in the society.

To identify barriers hindering achievement of these alternatives, ambitions or objectives

Some factors that have a negative impact on organization’s effort to achieve their objectives include economical and social factors (Bryson, 2011). For example, organization’s operations can be affected by negative perceptions. On the other hand, economic factors such as recessions can affect operations in various parts of the country due to a decrease in level of financial aid from government and donors.

Proposals that can facilitate achievement of these alternatives, ambitions or objectives, and overcome the barriers

The organization can consider creation of public awareness as a substantial proposal to facilitate achievement of their objectives, ambitions or alternatives (Bryson, 2011). In fact, by creating awareness through marketing, they can increase the pool of donors who can be willing to offer assistance. In order to overcome these barriers, ACAC has to associate with parties from the private sector to avoid interference by political actors. On the other hand, ACAC can take opportunities acquired due to increased publicity and trust. Therefore, they can increase amount of donations to assist them during economic recessions and funding their projects.

Major actions with staff to facilitate implementation of the proposals

Organization’s marketing manager can develop marketing strategies to promote the organization through campaigns (Bryson, 1988). In this case, numerous people can be informed about existence and responsibilities of the organization. Therefore, organization staff should be engaged in implementation of marketing strategies to achieve set objectives within set durations.

Specific steps to implement significant proposals and indicate those who are responsible

Implementation of proposals requires steps such as launching marketing campaigns through the internet, media and posters in a way that promotes ACAC. The other step involves training employees on ways that they can contribute to implementation of marketing strategies. ACAC can seek guidance from qualified financial managers on ways to facilitate appropriate allocation of their limited resources. However, the step that has a substantial contribution to implementation process relates to initiatives taken to overcome barriers and facilitating implementation of proposed alternatives.

References

Another Choice, Another Chance (ACAC). (2013). What We Do. About us. Web.

Bryson, J.M. (2011). Strategic planning for public and non-profit organizations: A guide to strengthening and sustaining organizational achievement. San Francisco: Jossey Bass

Bryson J. M. (1988). A Strategic Planning Process for Public and Non-profit Organizations. Long Range Planning. Web.

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