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The article under consideration presents a critical approach to the problem of research findings in sociology inapplicable to real-life situations. Heinrich et al. (2010) claim that the accompanying procedures are not accurately performed due to excessive generalizations, which distort the perceptions of societal dynamics. Therefore, examining this piece from the perspective of its reasonability and content is beneficial for grasping the meaning of the suggested change.
The main points of this publication are related to the lack of clarity concerning different processes in communities. Thus, the scholars state that experimental findings do not correlate with actual conditions of population groups and contradict the principles of well-thought and scientifically-based research (Heinrich et al., 2010). For example, it was established that the culture of people in the same environment serves as a distinguishing component (Heinrich et al., 2010). In this way, they are trying to explain that the adopted methods are useless for improving specific areas of human life. The connection of this information to sociology is explained by the fact that the specialists used these studies as evidence, and this practice enhances biased perceptions. Therefore, they should read this article to learn about the issues in such examinations and avoid prejudice. From this perspective, the link between this piece and sociological research, in general, is the fact that the described challenges are typical for this field.
In conclusion, the article is helpful in promoting the understanding of sociologists regarding the quality of information they use for developing practical measures. It allows increasing the awareness concerning bias and its causes while being advantageous for shifting the attitudes towards the applicability of these data. Thus, the elimination of problems in this respect is possible in the case if additional measures of verifying this aspect are taken.
Reference
Heinrich, J., Heine, S. J., & Norenzayan, A. (2010). Most people are not WEIRD. Nature, 466(1), 29.
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