The Doctor Is In: Starting a Business

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Our Mission Statement

“The Doctor Is In” is a preparatory service that places students on the right path for admission into a United States medical school. Our mission is to create a reputation as the best prep service for all students in the country that want to become a doctor based on our experience and knowledge in medical school testing and admission procedures.

Goals and Objectives Flowchart
(Create a Reputation)	(Best Prep Service)	(Experience and Knowledge)
Goal	Goal	Goal
Create greater brand awareness	Implement procedures that enable clients to meet the requirements needed to enter into a medical school	Enhance Knowledge and Capability of Staff
Objectives	Objectives	Objectives
1.) Create an online marketing campaign that utilizes Google Ads and social media. 2.) Utilize traditional advertising (ex: flyers and banners) near college campuses to increase knowledge of the company’s services. 3.) Set up booths on the campus that comes with flyers and knowledgeable staff that will answer whatever inquiries the students may have regarding the services of the company.	1.) Examine current requirements for entering various medical schools and orient the preparatory service of the company to target each and every single requirement. 2.) Establish contacts within various medical schools to understand the vetting process for admissions. 3.) Obtain copies of previous tests and general subject requirements utilized by medical schools and create a lesson plan that prepares students for the subject matter discussed. 4.) Catalog all needed requirements to apply for medical school (ex: documents, extracurricular activities, etc.) and help the clients acquire them.	1.) Hire employees that are knowledgeable about current testing and admission procedures for medical school. 2.) Hire experienced tutors 3.) Utilize the best online live feed services to ensure that the online lessons of the company are presented in the best possible manner.

Goals and Objectives Based on ACES
Achieve	Conserve	Eliminate	Steer Clear Of
1. Create an online learning platform that allows students to log in and take lessons based on their respective schedules. 2. Purchase or lease a location that will act as the main office of the company. 3. Establish a studio where lessons can be live-streamed and recorded.	1. The knowledgeable and well-trained staff that know the ins-and-outs of the admissions and testing procedure for medical school. 2. The desire to truly help students achieve their dreams of becoming a medical professional.	1. Non-medical school pertinent lessons. 2. Unnecessary repetition of lessons. 3. Use of sub-par video equipment/video streaming services in order to save on costs.	1. Individuals offering to “fix” the admissions for a fee so that a student can enter into a particular medical school. 2. Individuals offering the tests for the upcoming examination.
Set of Business Goals
1.) Examine current costs related to tutors, servers, video streaming and determine the amount needed to charge students based on this information. 2.) Review marketing plans and determine whether more effective or more cost-efficient methods can be implemented. 3.) Streamline documentation and document processing services for helping students with their admission to medical school. 4.) Develop lesson plans that coincide with what is needed to enter into medical school.

Day-to-day Work Goals

Create an online method of enrollment, lesson payment, and document processing to increase the overall efficiency of the company’s operations by reducing the amount of labor needed in the payment/enrollment process (Werner 99).

Problem-solving Goals

Lack of sufficient awareness regarding the company’s services

One of the main problems that the company is experiencing is the general lack of awareness when it comes to its services. Since the company primarily utilizes online methods of teaching with face-to-face lessons being a secondary service with limited slots, this limits the ability of the company to get the word out regardings what it can do for people who want to get into medical school (Reo 18). To resolve this issue, the company will utilize both traditional and online methods of marketing to increase awareness regarding the company’s services (Lewis 26).

Competition

Another issue is the competition that the company will experience from other review centers in New York. One way around this is to utilize online lessons to make the review process more convenient for students which would make the company’s services stand out (Maxwell 20).

Development Goals

Develop a method that enables students to create a method of feedback when it comes to certain lessons so that the company can determine how students perceive what they are being taught (Andruss 77).

Innovation Goals

One innovative approach that the company can go for is to utilize online services like BlueJeans so that it can stream lessons to any compatible device (O’Dowd 35). This would enable students to actually learn and participate in learning sessions via their smartphones, tablets, etc.

Profitability Goals

The profitability goal of the company is to achieve 25 percent profitability based on revenue within the first 2 years of operation.

It is anticipated that through the use of the goals and objectives that have been developed thus far, the company is well on its way towards becoming successful in the future. However, this is still highly dependent on whether or not it will be able to successfully penetrate its desired market.

Works Cited

Andruss, Paula. “The 10 Mistakes That Threaten Startups.” Entrepreneur 44.3 (2016): 76-83. Print

Lewis, Patrice. “Starting An Online Information-Based Business.” Countryside & Small Stock Journal 98.2 (2014): 26. Print

Maxwell, Chris. “‘My Best Advice? Put Yourself Out Of Business On A Daily Basis’. (Cover Story).” Director 68.4 (2014): 20. Print

O’Dowd, Tony. “Running Your Entire Business Economically In The Cloud.” Multilingual 26.1 (2015): 35. Print

Reo, Lauren, and Ryan Pederson. “The First Steps To Starting A Small Business LLC.” CPA Practice Advisor 25.6 (2015): 18. Print

Werner, Frank M. “The Ground Floor: Starting And Succeeding With A New Introduction To Business Course.” Journal Of The Academy Of Business Education 13. (2012): 95-114. Print

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