US Public Health Public Health Administration

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How an agency markets a smoking cessation program

An agency should come up with a smoking cessation program plan that will help citizens successfully reach the objective of not smoking. The agency should come up with a brilliant marketing strategy that focuses more on the whole idea of quitting smoking rather than one that only targets smokers (Penner, 2003). However, it is instrumental for the agency to also target the smokers through the use of stop smoking aids for example nicotine gums and transdermal patches and they should make these items readily available to everyone (Koop, 2004). The agency can also give educational presentations to the public and also target educational institutions regarding smoking prevention and the harmful effects of cigarette smoke. The agency should apply the four Ps of marketing which are price, product, place, and promotion.

How does an agency sell public health products and to whom

Siegel & Doner (2002) clearly state that it is rather hard to sell public health products due to the behavioral changes that would be associated with them. On the other hand, negative demand means that the targeted consumers of the health products entirely avoid the product due to what they’ve heard and the fact that most do would not like to leave their normal eating routines and habits plays a crucial part in their dislike (Haddow, Bullock & Coppola, 2007).

Therefore, an agency should adopt marketing strategies to understand health product behavior and social change. The agency must spend more time thinking about what the targeted consumers must give up to change their behavior and the health benefits they get. However, the agency should target the public and especially obese people who would go to any length to shed off some pounds (Siegel & Doner, 2002).

Has there been a sufficient assessment of the resource capacity needed for care provision

The federal government has upgraded the medical facilities to deal with a surge of patients in case of a catastrophic disaster.
Strong advance planning and exercise programs have been enacted in hospitals that can be of great help in case of another catastrophe.
According to Haddow, Bullock & Coppola (2007), the risk of degraded emergency communication has been lowered as mobile technologies have been put in place to enable emergency service workers to communicate efficiently in case of another disaster.
The federal government has upgraded emergency training and exercises for state and local governments specifically geared towards catastrophic disaster response (Haddow, Bullock & Coppola, 2007).

Are there sufficient public health staff assigned

If a catastrophic disaster occurs, public health staff are needed in terms of quantity and quality therefore, the US government has come up with initiatives to deal with the above.

The federal government has upgraded the medical facilities to deal with a surge of patients in case of a catastrophic disaster (Penner, 2003).
The federal government has also deployed health staff to all hospitals in all states to deal with emergencies in case of a catastrophic disaster.

Financial management for US Healthcare organizations

Why is there a time value to money

There is a time value to money in US healthcare organizations because these organizations have developed financial strategies to develop their long-term goals. These organizations have also deployed financial managers who are tasked with monitoring and controlling the flow of cash to meet the goals, business, and investment needs of the firms (McLean, 2002)

Would it exist if there was no inflation

According to Morrinson (2008), inflation is the period when prices of goods and services continue to surge upwards. Therefore, the time value to money in US healthcare organizations would still exist even if there will be no inflation because most of these organizations carefully monitor the disbursement of funds (Morrinson, 2008).

References

Haddow G, Bullock J. and Coppola D. (2007) Introduction to Emergency management: Woburn, MA: Butterworth- Heinemann Publishers

Koop, C. (2004).Reducing the health consequences of smoking 25 years of progress: Report of the Surgeon General. Darby, PA: Diane Publishing

McLean, R. (2002) Financial management in Health care Organizations Boston, MA: Cengage Learning

Morrinson, R. (1973) Inflation can be stopped: what is inflation, its history in the US, its various causes, incorrect beliefs about it, how it can be stopped and why it should be stopped Cleveland, OH: Western Reserve Press

Penner, S. (2003) Introduction to health care economics and financial management: fundamental concepts with practical applications Philadelphia, PA: Lippincott Williams and Wilkins

Siegel, M. and Doner, L. (2002) Marketing public health: strategies to promote social change Sudbury, MA: Jones and Bartlett Publishers

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