SWOT Analysis for Virginia Commonwealth University Hospital

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Technology has become a critical co in the health sector based on the fact that it provides new methods and devices for diagnoses (Blair, 2009). As such, every institution must embrace the use of technology to invent these new methods and to learn the operation of new technological devices. The hospital operates within the Virginia University where students are continuously learning and experimenting with new methods of diagnoses as well as medicines through technology. As a result, this is a critical opportunity because the campus can be used to develop a vast and deep knowledge base in the field of health sciences. With continuous, innovation and progressive familiarization with the technological devices, the hospital can develop faster and more efficient methods of diagnosis.

When it comes to political opportunity, the authorities have allowed the hospital to operate from a central location. Indeed, the institution has not incurred any issues of disturbance from the political arena especially when it comes to geographical location and ownership of space. This is combined with a peaceful environment which is free from political upheavals. As such, the operations of the hospital incur minimal interruptions. This can be used as an opportunity to operate efficiently and reliably.

Similar to other institutions, the hospital incurs critical competition from other institutions providing the same services (Alameddine, 2006). As a result, it is important to a attain competitive advantage over the competitors in order to increase credibility. Since the hospital has received the most beacon awards, the management can take the opportunity to intensify their marketing efforts along this indicator. Indeed, the beacon award is a reputable indicator which can be used successfully to show the competence of the hospital. When it comes to the regulatory opportunity, the hospital can use its reputable safety policies to assure patients of quality assurance. As a result, the patients start associating the hospital with high standard of safe treatment.

The fact that the hospital has been identified as one of the 100 best companies for working mothers is a great opportunity especially at a time when gender equity and women empowerment are priorities in the society. This can be used to increase the preference of the hospital among women. When women have the perception that the institution cares about their welfare, the women community seeks to be associated with it. As regards the economic opportunity, the hospital has enough facilities, especially when it comes to the patients’ beds. The 865 beds set the hospital as a preferable patient’s destination because they have the assurance of securing admission if there is a need to spend time at the premises.

References

Alameddine, M. (2006). Where Nurses Work and Employment Patterns of Ontario Nurses by Subsector. Los Angeles: SAGE Publications.

Blair, J. (2009). Advances in Health Care Management. Bingley: Emerald Group Publishing Limited.

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