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The campaign is aimed to help a non-profit cultural organization to continue providing its services to the public. The organization is a theater which appears to be the leading entertainment in the area. There are three parts of the campaign: brand, event, and donation. The brand campaign focuses on informing more people about the organization. The event campaign is directed to attract more people to the theater.
Finally, the donation campaign is aimed to earn money so that the organization could go on existing. A website was used to provide information about plays and sell tickets, which are not very expensive. Unique positive and negative keywords have been involved in ensuring that the theater website is easy to find on the Internet. This is how the brand campaign issues are solved. As for the event campaign, in its framework, plays have been announced. As for donations, they are possible to be made on the website, which facilitates the process of donating and make it accessible to anyone. The budget for the campaign has not been high.
The campaign has made it possible to inform more people about the theater. Therefore, it has ensured that more people might visit both the website and the theater. People have more possibilities to find out about affordable cultural events. Besides, they have a chance to contribute to the development of the theater and donate to it.
To sum it up, the campaign appears to be successful. With a small budget, it has managed to help the theater in three different directions. However, it is still necessary to give a recommendation. Considering the non-profitable status of the organization, it might be wise to advertise the theater on the free Internet advert resources.
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