Chapters 7-9 of “Youth Media” by Bill Osgerby

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Table of Contents

Chapter seven
Chapter eight
Chapter nine
Works Cited

Chapter seven

Youth play an important role in taking music to a different level, both locally and globally. The seventh chapter presents a critical analysis of roles played by the youth to ensure media present cultural values. Most youth exhibits natural identity in their musical career despite the adoption of global music in which they consider vital for their local identity. For instance, the Mexican youth are so creative that they use some of the best global music and turn the concept to suit local identity. This shows the ability to adopt a creative fusion of media between the conventional cultural values and the western media. Another example in adopting this fusion happens in Algerian; from these examples, it is justified to conclude that youth play a vital role in adopting and configuring global media to suit the relevance and values of the local community. However, there are some challenges that impede these processes. Cultural homogenization remains the number one challenge. Other issues include wealth reinforcement, wealth, and socio-economic challenges. These challenges are the main hindrance in the proliferation of translational cultural aspects and media.

Many theorists believe that media play a significant role in shaping the destiny of America both politically and economically. For instance, TV and American series had a pivotal role in promulgating capitalist value in the developing countries. It is from this context that most of these theorists are convinced that America was able to define its superiority in economy and strength in warfare. Capitalist value not only strengthens America’s position as the world’s most superpower but also generates a market for its businesses. Conclusively, this chapter presents the role youth have played in changing methods of media production. Most youths think globally but act locally. This is the most significant attribute that drives the quest and the ability to configure global music for local consumption.

Chapter eight

The youth have realized the need for flexibility and adoption of media aspects that crisscross borders. This virtue allows the group to integrate cultural values from various religions and ethnic backgrounds. It emerges that most of the youth experience race and ethnic challenges when configuring global media for local consumption. As much as race and ethnicity are important factors that need consideration, most youths believe that style and mode of music delivery are the defining moments if one is to make an impact in the industry. Youth also tend to unravel virtues that helps in a person’s identity. Cultural globalization and socio-economic play an important role in defining youth identity. However, many believe that a person’s origin and traditions do not account for identity.

This chapter shows that most young people would integrate several cultural values in the media even though most of those attributes would originate from different ethnic and racial backgrounds. This shows the quest to integrate a hybrid system and cross-cultural media for local consumption without compromising the local cultural values. As far as most young people are concerned, media relates to lifestyle, sporting events, filming of events, fashion, and music. It appears that many young people reject commercial media for reasons best known to them. The same trend is true within the commercial industry because a majority of youth identify themselves with initial values that relate to cultural values of their origin. A typical example is found in the Pakistani youth, most of who use religion to identify themselves.

As much as these facts define most youth from across the globe, it appears that they lack purity, rigidity, and authentic orientation in defining the stand from a media perspective. It is justified to conclude that most youth exhibits cross-cultural attributes owing to the quest of integrating multiple cultural values for good media output.

Chapter nine

This section realigns the discussion from the previous chapters. Youth have no borders in age, ethnicity, sexuality, or even class; the female artists, for instance, are more confident than the male artists because they adopt a different approach from their male counterparts that use explicit language when performing music. However, a good number of theorists believe that media proliferation and the role youth take in this industry continue to pose numerous challenges to the entire community. The negative influence of media on the youth outweighs the benefits if considered from a critical angle. The youth are very anxious about the digital means of communication, and most of them would only take an active role in the negative influence of these novel technologies.

Using American statistics as an example of this scenario, most young people are anxious about media proliferation, especially from social platforms. The number of youth attracted to pornographic materials is increasing on a day-to-day basis. As much as many studies show that these people play an integral role in configuring global music and art media to forms that are consumable by the local community, they cannot achieve this objective without guidance and proper supervision. Video gaming is also crucial because it influences violent behaviors. Most youth attempts to practice violent activities they see in such games.

Works Cited

Osgerby, Bill. Youth Media. Edited by Paul Cobley, Routledge, 2004.

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Chapters 7-9 of “Youth Media” by Bill Osgerby

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