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Based on the research of the Facebook page owned by Oschner Lafayette General, it is possible to conclude about the target audience. The first post on the page describes a marathon that encourages healthy sleep and invites young parents to join in. From this, it can be assumed that part of Oschner Lafayette General’s audience is young parents who require support with their child’s sleep schedule (Ochsner Lafayette General, 2022a). At the same time, this post suggests that young parents are open to professional recommendations and interested in advice.
Besides, the post about the words of Martin Luther King, Jr. indicates that a large percentage of visitors to the page are Black (Ochsner Lafayette General, 2022b). Another post in the profile concerns testing to detect COVID-19 disease. The public commented on this post as they expressed a desire to examine their own health, too (Ochsner Lafayette General, 2021). Thus, it can be argued that the target audience of this page wants to identify health problems and treat them before symptoms are even detected. Accordingly, Oschner Lafayette General’s target audience is young parents, the black population, motivated to enhance their health.
Concerning Our Lady of Lourdes Regional Medical Center’s viewership, it is clear from the first post on the profile that sisters who serve for the well-being of humanity visit the center’s page (Our Lady of Lourdes Regional Medical Center, 2022c). In addition, a post about Lent educating people about spiritual disciplines indicates that visitors to the page are religious individuals (Our Lady of Lourdes Regional Medical Center, 2022b). Another characteristic of the public is a desire to eat healthy foods, which is why the center posts advice for that purpose (Our Lady of Lourdes Regional Medical Center, 2022a). In summary, it can be deduced that Our Lady of Lourdes Regional Medical Center’s Facebook page presents more interesting and targeted messages to the public. New publications also frequently appear on this page, unlike the previous one, which encourages users to visit the profile regularly. Furthermore, the content is filled with links to videos or other materials that will be valuable to the audience.
References
Ochsner Lafayette General. (2022a). March 13-19 is #NationalSleepWeek [Images attached]. Facebook. Web.
Ochsner Lafayette General. (2021). Our COVID-19 testing site is free, fast and a convenient drive-thru [Images attached]. Facebook. Web.
Ochsner Lafayette General. (2022b). We remember Martin Luther King Jr.’s words [Images attached]. Facebook. Web.
Our Lady of Lourdes Regional Medical Center. (2022a). National nutrition month falls in March [Images attached]. Facebook. Web.
Our Lady of Lourdes Regional Medical Center. (2022b). The season of Lent is often an opportunity to pick up a new habit or form a spiritual discipline [Images attached]. Facebook. Web.
Our Lady of Lourdes Regional Medical Center. (2022c). #WomensHistoryMonth [Images attached]. Facebook. Web.
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