Professional Use of Social Media

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Table of Contents

Introduction
Discussion
Conclusion
References

Introduction

Social networking, which enables businesspeople and experts worldwide to engage with one another professionally regardless of their field, is referred to as professional usage of social media. It is an excellent setting where people may meet many like-minded individuals who have similar interests in the commercial and professional worlds. The purpose of social networking is to exchange knowledge, promote goods and services, and establish business-to-business connections (O’Regan et al., 2018). Therefore, in my opinion, using social media professionally involves letting people know about one’s business in order to boost sales or draw in new customers.

Discussion

In order to converse professionally on social media, one should use formal language, refrain from abbreviations or slang, be courteous, and desist from disclosing too many personal details. It is crucial to utilize formal language when speaking on social media (Rock, n.d.). Professional use of social media demonstrates one’s seriousness and intelligence in online dialogue. Avoiding derogatory language and personal assaults is part of professional social media use (Rock, n.d.). Therefore, corporate people should abstain from disclosing too much private information (Bennet, 2014). This may give the impression that the business lacks professionalism and may even result in identity theft.

The Bank of America is one of the financial institutions that use social media to promote a professional online presence. With over 66 million customers, the financial services company excels at using graphics on social media by producing distinctive images that are appropriate for its audience (Banicek, 2019). According to research by Buffer, tweets containing images receive 18% more clicks, 89% more likes, and 150% more shares compared to tweets without images (as cited in Banicek, 2019, para. 8). In psychology as my field of study, Ieso Digital Health Company uses text-based intelligent software that patients can access from a laptop to administer cognitive behavioral therapy (CBT).

Conclusion

To increase its online presence, the company is registered on LinkedIn, Twitter, and Facebook. The use of cookies also increases the online presence for promotion. For instance, Ieso Digital Health uses cookies, which enables a user’s device to reminisce when next visiting the website (“Ieso Digital Health,” 2022). Therefore, one of the best methods to increase one’s online presence is through the use of cookies on websites.