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Arthur Sulzberger faces a major challenge in an attempt to revive his failing newspaper. The newspaper’s performance is decreasing. The company has lost many subscribers in New York. The country’s financial situation should be a major opportunity for Sulzberger.
The first approach is to promote the best working culture at the company. Every manager, editor, and employee at the company will be motivated in order to focus on the best goals and objectives (Finch, 2012).
This practice will motivate and empower every employee in order to achieve the best goals. This plan will motivate every employee and improve the company’s performance.
The article explains why the national newspaper has faced different obstacles from both the judiciary and the political divide. The CEO should ensure the company remains liberal and non-partisan in the country’s politics (Finch, 2012). The approach will ensure every article focuses on the needs of its readers.
Taking a political position will affect the effectiveness of the newspaper. This approach will make the company a leading player in the newspaper business industry (The Future of The New York Times, 2005).
According to Finch (2012, p. 58), “the idea to increase readership will always be an essential ingredient to performance and profitability”.
The newspaper has lost many subscribers in New York (The Future of The New York Times, 2005). The best solution is to utilize the best advertising strategies. These strategies will focus on the changing needs of every reader. The CEO can add new columns and articles in order to attract more readers.
This decision will make the newspaper a leading player in the sector. Sulzberger should also use simple English in order to attract most of the immigrants in the country.
The newspaper can also introduce new articles to address the changing needs of these immigrants (Finch, 2012). This above approach will make the newspaper more profitable.
The CEO should also consider the best business ethics. The company can use the best practices in journalism. This practice will address most of the company’s judicial challenges.
The company can use the best practices to improve its journalistic pride. This responsibility will make the newspaper a leading player in the sector.
The use of proper managerial practices, advertising strategies, and empowerment of every employee will make the newspaper competitive (The Future of The New York Times, 2005).
The New York Times is currently facing another major challenge. The proliferation of the digital media explains why the newspaper might fail. The newspaper’s journalistic pride can no longer make it competitive in the sector. This situation explains why Sulzberger should embrace the importance of digital media.
The company should also use its website to populate its online presence. The current explosion of the internet and social media is a major opportunity for the newspaper (Haak, Parks, & Castells, 2012). This strategy will ensure the company markets itself through the internet.
The decision to utilize the internet will make the newspaper a leading competitor in the industry. The editorials should also target every potential reader in the country. The CEO should also ensure the company delivers quality news to the readers.
The newspaper should consider the best moral practices and hire the right people. This practice will ensure the newspaper understands the changing needs and expectations of its readers (Haak et al., 2012).
The company should also capitalize on every opportunity. This approach will ensure the company circulates quality news in order to remain profitable.
Reference List
Finch, J. (2012). Managerial Marketing. New York: Bridgepoint Education.
Haak, B., Parks, M., & Castells, M. (2012). The Future of Journalism: Networked Journalism. International Journal of Communication, 6(1), 2923-2938.
The Future of The New York Times. (2005). Web.
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