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Introduction
Following the massive advancement in technology and modernization, the media has become one of the key players in enhancing cultural integration. In this regard therefore, the media can be described as a catalyst in enhancing coherence and harmony across the world; where breaking news from one end can be received to the other end on the spot. However, the media has often been faced with various challenges in which its stake-holders (on the side of production) have to handle satisfactorily, so as to attract its popularity. This paper presents a situation where a chief editor in a large metropolitan daily newspaper, has to handle a situation where one of his/her reporter is caught fabricating sources and making up facts; from disciplining to explaining it to its readers (Stavros, 2008).
Discussion of the role of the media in the society
As the chief editor of a large metropolitan daily newspaper, one is entitled to explaining to the audience the various roles of the media in the society and its capacity of information coverage in all situations within the society. Perhaps, the media is at liberty to delivering news to the public; regardless of whether bad or good news. This is a very significant role of the media in the sense that; it would gain popularity once found out to report news vividly without mincing issues. In this case, it is significant to note that; immediate news delivery by the media incorporates cultural integration and unity among the high disparity of the world’s cultural groups. It is of great importance to note that; the media is also entrusted with the various social responsibilities in the society. Being as institution of socialization, the media is expected to be responsible in socializing its audience in various aspects; where it is a very crucial agent of socialization of people in all parts of the world (Taylor & Francis, 2005).
Discussion of the significance immediate news media delivery on culture
However, the chief editor of the metropolitan newspaper has to adhere to various ethical considerations while settling the dispute involving hi/her reporter and the audience. Being very crucial values in the society, both ethical and legal considerations ought to be incorporated in solving various issues concerning the media. More specifically, the chief editor of the metropolitan newspaper should solve the dispute between his/her reporter and audience on the basis of both ethics and legal procedures. This is important especially in the online world in the sense that; all the parties would be placed in a better place of knowing their roles (Jacobi, 2003).
Discussion of the advantage and disadvantage of modern media online delivery
On this basis, the main advantage of the modern media delivery is that it ensures a high degree of correspondence among various cultural groups in the society by integrating them. Nevertheless, the modern media delivery is also dangerous in the sense that; it can result into a very great conflict among various cultural groups in the world. Generally, as it can be depicted in the media over the last century; various changes have been witnessed indicating a high level of technological development. This is evidenced by express presentations of news from their origins, through the broadcasting house and then to the audience (Stavros, 2008).
Conclusion
Generally, the role of the media in the society is inarguable in the sense that it systematically integrates the widely spread cultural groups in the world into a common view of things. In this respect therefore, the media is entrusted with various social responsibilities; in which both ethical and legal matters have to be considered.
Reference list
Jacobi, M. (2003). Ethics in Communication and the Media. Clemson: Clemson University Press.
Stavros, A. (2008). Advances in Communications and Media Research, first edition. New York: Prentice Hall Publishers.
Taylor, W. & Francis, E. (2005). Media and Communications. New York: Routledge Publishers.
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